Worlds of Consumption- Consumer Engineering, 1920s–1970s Marketing between Expert Planning and Consumer Responsiveness
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- Engels
- Hardcover
- 9783030145637
- 14 juni 2019
- 296 pagina's
Samenvatting
Contributors offer case studies on the roles of individual consumer engineers on both sides of the Atlantic, the impact of such marketing practices on European economies during World War II and after, and the conflicted relationship between consumer activists and the ideas of consumer engineering.
In the middle of the twentieth century, a new class of marketing expert emerged beyond the familiar ad men of Madison Avenue. Working as commercial designers, consumer psychologists, sales managers, and market researchers, these professionals were self-defined “consumer engineers,” and their rise heralded a new era of marketing. To what extent did these efforts to engineer consumers shape consumption practices? And to what extent was the phenomenon itself a product of broader social and cultural forces? This collection considers consumer engineering in the context of the longer history of transatlantic marketing. Contributors offer case studies on the roles of individual consumer engineers on both sides of the Atlantic, the impact of such marketing practices on European economies during World War II and after, and the conflicted relationship between consumer activists and the ideas of consumer engineering. By connecting consumer engineering to a web of social processes in the twentiethcentury, this volume contributes to a reassessment of consumer history more broadly.
In the middle of the twentieth century, a new class of marketing expert emerged beyond the familiar ad men of Madison Avenue. Working as commercial designers, consumer psychologists, sales managers, and market researchers, these professionals were self-defined “consumer engineers,” and their rise heralded a new era of marketing. To what extent did these efforts to engineer consumers shape consumption practices? And to what extent was the phenomenon itself a product of broader social and cultural forces? This collection considers consumer engineering in the context of the longer history of transatlantic marketing. Contributors offer case studies on the roles of individual consumer engineers on both sides of the Atlantic, the impact of such marketing practices on European economies during World War II and after, and the conflicted relationship between consumer activists and the ideas of consumer engineering. By connecting consumer engineering to a web of social processes in the twentiethcentury, this volume contributes to a reassessment of consumer history more broadly.
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- Bindwijze
- Hardcover
- Oorspronkelijke releasedatum
- 14 juni 2019
- Aantal pagina's
- 296
- Illustraties
- Nee
Betrokkenen
- Hoofdredacteur
- Jan Logemann
- Tweede Redacteur
- Gary Cross
- Co Redacteur
- Ingo Kohler
- Hoofduitgeverij
- Springer Nature Switzerland AG
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- 1
- Extra groot lettertype
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- Product breedte
- 155 mm
- Product lengte
- 235 mm
- Studieboek
- Ja
- Verpakking breedte
- 155 mm
- Verpakking hoogte
- 19 mm
- Verpakking lengte
- 235 mm
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- 629 g
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- EAN
- 9783030145637
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