Gratis verzending vanaf 20 euro, gratis retourneren, bezorging waar en wanneer je wilt met   artikelen*

Contrarian Branding

Stand out by camouflaging the competition

Contrarian Branding
Afbeelding 1 van 2
  • Engelstalig
  • 192 pagina's
  • 9789063694630
  • september 2017
Alle productspecificaties

Samenvatting

The world is busier than ever. One of the major challenges for brands is how to stand out of the competition: brands competing for market share, new brands that are being introduced, and indeed politicians fighting for attention in a crowded arena. What to make of all the brand content being thrust through the digital channels every day by those in search of a willing audience?
In the ocean of competing supply, it's easier to drown than to float to the surface. While warehouses and supermarket shelves overflow, inboxes and servers fill up and everyone has more and more choice, the question arises: What does it take for a brand to stand out? How do brands consistently get themselves noticed in a world that has more and more to offer?
The answer is certainly not to create more and more messages. Instead, brand managers should be able to craft 'polar' brand associations. In this book, professor, top strategist and entrepreneur Roland van der Vorst shows how brands catch the eye by creating polarity. This goes further than just being different. It's a sophisticated technique to set brands apart from all other competitors in a radical way. This can be done by creating brand associations that radically split a competitive field into absolute opposites or are able to reconcile these in unexpected ways. Lightheartedly and with a wealth of examples, he describes unique ways of guaranteeing brands to create a break through. Contrarian Branding is a must for brands eager to stand out from the crowd.
Prof. dr. van der Vorst is Managing Director of FreedomLab and Professor of Strategic Design for Brand Development at TU Delft. Roland has always worked at the crossroads of strategic and creative thinking and is considered a thought leader in the field of strategic brand management. Roland has been a chairman of BBDO Netherlands, launched his own agency (THEY) and has been an entrepreneur in Singapore.

Productspecificaties

Auteur
Roland van der Vorst
Taal
Engels
Afmetingen
18x218x147 mm
Gewicht
384,00 gram
Verschijningsdatum
september 2017
Druk
1
ISBN10
9063694636
ISBN13
9789063694630

Je vindt dit boek in

Categorieën
Nieuw of tweedehands
Tweedehands, Nieuw
Studieboek of algemeen
Algemene boeken
Select ledenvoordeel
Gratis verzending
Uitvoering
Boek

Reviews Contrarian Branding

Zeer goed Goed Gemiddeld Onvoldoende Slecht

Voor dit artikel zijn er nog geen reviews geschreven. Schrijf nu zelf de eerste review.

Bindwijze: Paperback
17, 99
Op voorraad

Voor 23:59 uur besteld, zaterdag in huis

+ bezorgopties

Tooltip
Verkoop door bol.com

bezorgopties

  • Avond- en zondagbezorging
  • Van ma t/m vrij voor 12:00 uur besteld, dezelfde dag in huis of bij
  • Word lid van Select en maak gratis gebruik van alle bezorgopties
Bekijk alle Select bezorgopties
  • Gratis verzending vanaf 20 euro
  • 30 dagen bedenktijd en gratis retourneren
  • Ophalen bij een bol.com afhaalpunt mogelijk
Andere verkopers (3)
Tweedehands
vanaf € 13,90
Tweedehands

Vaak samen gekocht

Vragen en antwoorden

Over dit artikel zijn nog geen vragen gesteld.