PLEASE NOTE: This is a companion Robert B. Cialdini's, PhD Influence and NOT the original book.
Robert B. Cialdini's Influence: The Psychology of Persuasion examines the compliance methods by which marketers, salespeople, and others, such as cult leaders, pressure people into doing things they would not otherwise do. There are six basic compliance tools: reciprocity, consistency, social proof, liking, authority, and scarcity.
Inside this companion:
Overview of the book
Analysis of Key Insights
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