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High-Hanging Fruit Build Something Great by Going Where No One Else Will

Name: High-Hanging Fruit
Author: Mark Rampolla

Auteur: Mark Rampolla

Taal: Engels

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Uitgever: Penguin Putnam Inc

Auteur: Mark Rampolla

Engels
Hardcover
9780399562129
19 juli 2016
230 pagina's

Alle productspecificaties

Mark Rampolla

MARK RAMPOLLA is the founder and former CEO of ZICO Beverages. Since leaving ZICO he has become an active investor and adviser to social-impact businesses in the food, beverage, and technology industries. He lectures around the world and lives in Redondo Beach, California.

Alles van Mark Rampolla

Samenvatting

Grabbing the low-hanging fruit is no longer acceptable. ZICO Coconut Water founder Mark Rampolla argues that when you choose to reach higher, you can build an incredible business, be profitable, and maybe even change the world.

In 2004, Mark Rampolla was successful by most standards. There was just one problem: He wasnt inspired in his job and believed he had something more to contribute to the world.

When he asked himself, "What do I have to offer that will improve the world?" Rampolla realized that his big idea was hanging right overhead. From his time living in Central America, he and his family came to love drinking coconut water, just like the locals. But no one was really selling coconut water in the United States.

So Rampolla chased a very ambitious goal: introducing coconut water to the American beverage market dominated by a few big players. He wasnt just starting a business; he was creating a whole new industry. ZICO Coconut Water brought a healthy beverage alternative to American consumers while also helping developing-world growers and suppliers profit from this resource.

It was a win-win-wingood for Rampolla, his customers, and the world. So good, in fact, that in 2013 the Coca-Cola Company purchased ZICO and is scaling the brand around the globe.

Rampolla wrote High-Hanging Fruit for others who want to succeed because of, not in spite of, their values. This book is for people who believe that its their duty to reach higher than just the bottom line to build businesses driven by passion, purpose, and integrity. Above all, its a call to arms for a new generation of entrepreneurs who want to disrupt the old model and do good by doing business.

Productspecificaties

Inhoud

Taal: en
Bindwijze: Hardcover
Oorspronkelijke releasedatum: 19 juli 2016
Aantal pagina's: 230
Illustraties: Nee

Betrokkenen

Hoofdauteur: Mark Rampolla
Hoofduitgeverij: Penguin Putnam Inc

Overige kenmerken

Extra groot lettertype: Nee
Product breedte: 157 mm
Product hoogte: 23 mm
Product lengte: 231 mm
Studieboek: Ja
Verpakking breedte: 160 mm
Verpakking hoogte: 238 mm
Verpakking lengte: 238 mm
Verpakkingsgewicht: 425 g

EAN

EAN: 9780399562129

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Categorieën: Managementboeken

Bedrijfskunde

Ondernemerschap

Boeken
Boek, ebook of luisterboek?: Boek
Taal: Engels
Studieboek of algemeen: Studieboeken
Beschikbaarheid: Leverbaar

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