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Inbound Content A Step-by-Step Guide To Doing Content Marketing the Inbound Way

Name: Inbound Content
Author: Justin Champion

Auteur: Justin Champion

Taal: Engels

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Uitgever: John Wiley & Sons Inc

Auteur: Justin Champion Justin Champion

Engels
Hardcover
9781119488958
05 juni 2018
256 pagina's

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Samenvatting

PRAISE FOR INBOUND CONTENT

"Justin is a rare find and reminds many of us of their favorite professor in college. His storytelling skill makes learning a joy, and he's translated his in-the-classroom energy, passion, and personal experiences into an easy and truly helpful read." BRIAN HALLIGAN, co-founder and CEO of HubSpot

"Changes to everything from major search algorithms to the rise of off-site publishing have significantly shifted content strategy in recent years. This book is a sorely needed and refreshingly actionable update to the content playbook upon which so many businesses have been built." MEGHAN KEANEY ANDERSON, VP of Content, HubSpot

"Content marketing has come a long way since I started writing the very first book on the subject way back in 2003 (about a century ago in Internet years). While the overall strategy of creating valuable information to educate and inform buyers and grow business hasn't changed since then, the tactics have become increasingly complicated. Fortunately we now have Justin's guide to learn the basics on getting started right away with a content program for your business." DAVID MEERMAN SCOTT, marketing strategist, entrepreneur, HubSpot Advisory Board member, and bestselling author of ten books including The New Rules of Marketing and PR

"Justin Champion's new book is a comprehensive overview of content marketing and a much-needed gift to a field short on actionable guidance that both teaches and inspires. Through engaging storytelling he arms his readers with frameworks and exercises, illustrated with real-life examples. Justin's passion for the subject is contagious and with this book he empowers marketers to deliver on the promises of content marketing." ANKE AUDENAERT, digital marketing nanodegree lead at Udacity and adjunct professor of marketing at the UCLA Anderson School of Management

Learn more: academy.hubspot.com

Productspecificaties

Inhoud

Taal: en
Bindwijze: Hardcover
Oorspronkelijke releasedatum: 05 juni 2018
Aantal pagina's: 256
Illustraties: Nee

Betrokkenen

Hoofdauteur: Justin Champion
Tweede Auteur: Justin Champion
Hoofduitgeverij: John Wiley & Sons Inc

Overige kenmerken

Extra groot lettertype: Nee
Product breedte: 147 mm
Product hoogte: 31 mm
Product lengte: 221 mm
Studieboek: Ja
Verpakking breedte: 147 mm
Verpakking hoogte: 31 mm
Verpakking lengte: 221 mm
Verpakkingsgewicht: 386 g

EAN

EAN: 9781119488958

Je vindt dit artikel in

Categorieën: Managementboeken

Sales & Marketing

Boeken
Taal: Engels
Boek, ebook of luisterboek?: Boek
Beschikbaarheid: Leverbaar
Studieboek of algemeen: Studieboeken

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