Inside the Box A Proven System of Creativity for Breakthrough Results

Auteur: Drew Boyd
Taal: Engels
Inside the Box
  • Engels
  • Luisterboek op CD
  • 9781622311620
  • Druk: Main
  • juni 2013
  • Verteller: David Drummond
  • 525 pagina's
Alle productspecificaties

Samenvatting

The traditional attitude toward creativity in the American business world is to “think outside the box ”: to brainstorm without restraint in hopes of coming up with a breakthrough idea, often in moments of crisis. Sometimes it works, but it’s a problem-specific solution that does nothing to engender creative thinking more generally.

Inside the Box demonstrates Systematic Inventive Thinking (SIT), a method that systemizes creativity as part of the corporate culture. SIT requires thinking “inside the box,” working in one’s familiar world to create new ideas independent of specific problems.

Dozens of books discuss how to make creative thinking part of a corporate culture, but none takes the innovative and unconventional approach ofInside the Box. SIT’s techniques and principles have instilled creative thinking into such companies as Procter & Gamble, Johnson & Johnson, and other industry leaders.Inside the Box shows how corporations have successfully used SIT in business settings as diverse as medicine, technology, new product development, and food packaging. With “inside the box ” thinking, companies of any size can become sufficiently creative to solve problems even before they develop and to innovate on an ongoing basis.

Recensie(s)

Among the few ideas that have fundamentally changed how I look at life is the idea that creativity can be simple and systematic. In this book Boyd and Goldenberg explain the basic building blocks for creativity and by doing so help all of us better express our potential. --Dan Ariely, author of Predictably Irrational Why wait for a brilliant idea to hit like a bolt from the blue? You can increase the odds of a creative lightning strike just by learning and applying a few simple tools--ones that have proven their effectiveness time and again. The 'inside-the-box approach' described by Drew Boyd and Jacob Goldenberg can reveal key opportunities for innovation that are hiding in plain sight. It's hard to imagine a real-world problem that wouldn't be amenable to their approach. --Daniel H. Pink, author of To Sell is Human and Drive Many books are written on the topic of stimulating creativity, but the practical examples provided here make Boyd and Goldenberg's advice stand out from the crowd. A captivating and fun read that adds insight to product design. --Library Journal What's Inside the Box? In this case, a remarkably original way of thinking about and implementing creativity in the workplace. If you're interested in gaining a competitive edge over your rivals, open this package (of truly impressive insights) first. --Robert B. Cialdini, author of Influence: Science and Practice and Professor Emeritus of Psychology and Marketing at Arizona State University Innovation means a lot of things to a lot of people. Unfortunately, this can make it difficult to actually innovate--especially for big, established companies. Inside the Box uses very practical methods to take the mystery out of innovation and provides a roadmap for getting real results. --David Butler, Vice President, Innovation, The Coca-Cola Company

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  • De sleutel tot creatief denken.
    • Toegankelijk
    • Inspirerend
    • Compleet

    Geschreven bij Inside the Box

    Een echte aanrader voor mensen/ studenten, die in een de toekomst een onderneming willen beginnen.

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Productspecificaties

Inhoud

Taal
Engels
Bindwijze
Luisterboek op CD
Druk
Main
Verschijningsdatum
2013-06-11
Afmetingen
21,6 x 14 x 1,6 cm
Aantal pagina's
525 pagina's
Illustraties
Nee

Betrokkenen

Auteur
Drew Boyd Jacob Goldenberg
Co-auteur
Jacob Goldenberg
Verteller(s)
David Drummond
Uitgever
Highbridge Audio

EAN

EAN
9781622311620

Overige kenmerken

Extra groot lettertype
Nee
NUR code
780
Oorspronkelijke releasedatum
2013-06-11
Subtitel
A Proven System of Creativity for Breakthrough Results
Thema Subject Code
KJ

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