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Leapfrogging

EBOOK
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Harness the Power of Surprise for Business Breakthroughs

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  • Engels
  • 9781609944964
  • augustus 2012
  • E-book
  • 224 pagina's
  • Adobe ePub
Alle productspecificaties

Samenvatting

How did Gatorade revitalize itself in the wake of Red Bull and Starbucks? How did OpenTable come to be? What makes one company thrive while others languish in mediocrity? There's no doubt hard work is involved, but Soren Kaplan shows you can't do it by simply creating a big vision and implementing a set plan. In his trailblazing debut, Kaplan gives business leaders the tools to do exactly what they're taught to avoid: embrace surprise—the new key to business breakthroughs. Instead of fighting against uncertainty, Kaplan reveals how to use it to break down limiting mindsets and barriers to change the game. By highlighting specific ways to transform both good and bad surprises into unique opportunities, Kaplan encourages leaders to compete by embracing counterintuitive ideas, managing paradoxes, and even welcoming failure. This is the key to "leapfrogging"—creating or doing something radically new or different that produces a significant leap forward. Leapfrogging connects new research, unconventional strategies, and practical tools for navigating the "messy" and elusive process of achieving business breakthroughs. Filled with real-world examples from innovators such as Gatorade, Intuit, Philips, Kimberly-Clark, Colgate-Palmolive, OpenTable, and Etsy, Kaplan shows that any organization or business function can leapfrog. Using his LEAPS process (Listen, Explore, Act, Persist, and Seize), leaders learn to seek out, recognize, and respond to surprising experiences and events as a way to create solutions that leap beyond the current expectations of customers, partners, employees, the market, and the competition. Kaplan's Leapfrogging is the new handbook for the modern leader.

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Productspecificaties

Inhoud

Taal
Engels
Bindwijze
E-book
Verschijningsdatum
augustus 2012
Aantal pagina's
224 pagina's
Ebook formaat
Adobe ePub
Bestandsgrootte ebook
2,9 MB
Illustraties
Nee
ISBN13
9781609944964

Betrokkenen

Auteur
Soren Kaplan
Uitgever
Berrett-Koehler Publishers

EAN

EAN
9781609944964

Overige kenmerken

Extra groot lettertype
Nee

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Studieboek of algemeen
Algemene boeken
Uitvoering
Ebook
Nieuw of tweedehands
Nieuw
Onderwerp
Economie

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