Making And Selling Cars - Innovation and Change in the US Automotive Industry Innovation and Change in the U.S. Automotive Industry
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- Engels
- Paperback
- 9780801888533
- 31 juli 2008
- 416 pagina's
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From the creation of fast food to the design of cities, the automobile has shaped nearly every aspect of modern American life. James M. Rubenstein documents the story of the automotive industry, revealing it as a vigorous shaper of the American economy as well as an industry constantly struggling to redefine itself.
"What makes [Rubenstein's] book noteworthy is that he has brought together material that is usually the preserve of different types of scholarship, and done so in a straightforward manner impressive in scope."—Technology and Culture
"A comprehensive history of the automobile industry with much data on production and the market . . . The book is fascinating."—Science, Technology and Society
"This is a book written for the person who wants to learn everything there is to know about the history, economics, sociology, engineering practices, marketing strategies, and biographies of leading figures associated with the automobile industry, all contained in a single, easy-to-read story."—Professional Geographer
James M. Rubenstein is a professor of geography at Miami University in Oxford, Ohio. His previous publications include The Cultural Landscape: An Introduction to Human Geography, An Introduction to Geography: People, Places, and Environment, and The Changing U.S. Auto Industry: A Geographical Analysis.
From the creation of fast food, to the design of cities, to the character of our landscape, the automobile has shaped nearly every aspect of modern American life. In fact, the U.S. motor vehicle industry is the largest manufacturing industry in the world. James Rubenstein documents the story of the automotive industry...which despite its power, is an industry constantly struggling to redefine itself and assure its success. Making and Selling Cars: Innovation and Change in the U.S. Automotive Industry shows how this industry made adjustments and fostered innovations in both production and marketing in order to remain a viable force throughout the twentieth-century. Rubenstein builds his study of the American auto industry with care, taking the reader through this quintessentially modern history of production and consumption. Avoiding jargon while never over simplifying, Rubenstein gives a detailed and straightforward account of both the production and merchandising of cars. We learn how the industry began and about its methods for building cars and the modern American marketplace. Along the way there were many missteps and challenges-the Edsel, the fuel crisis, and the ascendancy of Japanese cars in the 1980s. The industry met these types of problems with new techniques and approaches. To demonstrate this, Rubenstein gives the reader examples of how the auto industry used to work, which he alternates with chapters showing how the industry has reinvented itself. Making and Selling Cars explains why the U.S. automotive industry has been and remains a vigorous shaper of the American economy.
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- 31 juli 2008
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- Johns Hopkins University Press
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