People Planet Profit How to Embrace Sustainability for Innovation and Business Growth
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Auteur:
Peter Fisk
- Engels
- Hardcover
- 9780749454111
- 03 februari 2010
- 240 pagina's
Samenvatting
Find ways to create value and adjust your business to a rapidly changing landscape.
Social and environmental issues are more important than ever and consumers are committed to supporting change. 'Doing good' is no longer a peripheral activity but fundamental to every aspect of how we do business, every day, for everyone. People, Planet, Profit is the first book to truly address business growth in the context of social and environmental concerns. It's a practical guide to new business opportunity, operational improvement and competitive advantage. Full of inspiring case studies, it looks at the challenges faced by key players such as Google, Microsoft, Apple, Nokia, Nike, Amazon, M&S and Walmart. With plenty of comments from industry insiders, it's essential reading for CEOs and business managers who are searching for new ways to create value, to make sense of business in a rapidly shifting landscape, and to deliver profitable growth whilst also doing "the right thing".
Social and environmental issues are more important than ever and consumers are committed to supporting change. 'Doing good' is no longer a peripheral activity but fundamental to every aspect of how we do business, every day, for everyone. People, Planet, Profit is the first book to truly address business growth in the context of social and environmental concerns. It's a practical guide to new business opportunity, operational improvement and competitive advantage. Full of inspiring case studies, it looks at the challenges faced by key players such as Google, Microsoft, Apple, Nokia, Nike, Amazon, M&S and Walmart. With plenty of comments from industry insiders, it's essential reading for CEOs and business managers who are searching for new ways to create value, to make sense of business in a rapidly shifting landscape, and to deliver profitable growth whilst also doing "the right thing".
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- Hardcover
- Oorspronkelijke releasedatum
- 03 februari 2010
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- 240
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- Hoofdauteur
- Peter Fisk
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- Kogan Page Ltd
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- 164 mm
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- 19 mm
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- 241 mm
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- 165 mm
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- 241 mm
- Verpakking lengte
- 19 mm
- Verpakkingsgewicht
- 540 g
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- EAN
- 9780749454111
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