Perennial Seller The Art of Making and Marketing Work that Lasts

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  • Engels
  • Paperback
  • 9781781257661
  • 13 juli 2017
  • 256 pagina's
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Ryan Holiday

"Ryan Holiday (born June 16, 1987) is an American author, marketer, and entrepreneur. He is a media strategist, the former Director of Marketing for American Apparel and a media columnist and editor-at-large for the New York Observer.

(Bron: Wikipedia. Beschikbaar onder de licentie Creative Commons Naamsvermelding/Gelijk delen.)"

Samenvatting

Bestselling author and marketing strategist Ryan Holiday reveals how a classic work - a Perennial Seller - is made and marketed.



Bestselling author and marketing strategist Ryan Holiday reveals to creatives of all stripes-authors, entrepreneurs, musicians, filmmakers, fine artists-how a classic work is made and marketed. Classic. Evergreen. Cult. Backlist. We can all identify with products that seem to last forever and just keep selling. But how can we create things that can and should last, especially in an environment where short-term gain and flash-in-the-pan success are so often the benchmark, where Hollywood movies are written off after a weekend or Silicon Valley start-ups are considered to have failed if they don't go viral? Enter Ryan Holiday and his concept of the Perennial Seller, products that exist in every creative industry, timeless, dependable resources and unsung money-makers, increasing in value over time and outlasting and outstretching the competition. Holiday shows us that creating a classic doesn't have to be a fluke or just a matter of luck. In Perennial Seller he takes us back to the first principles of the models and thinking that underpin the creation of something built to last. Featuring interviews with some of the world's greatest entrepreneurs and creatives and grounded in a deep study of the classics from every genre, the book shares a mindset and approach we can all adopt to make and market a classic work. Whether you have a book or a business, a song or the next great screenplay, Holiday reveals the recipe for perennial success.

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Inhoud

Taal
en
Bindwijze
Paperback
Oorspronkelijke releasedatum
13 juli 2017
Aantal pagina's
256
Illustraties
Nee

Betrokkenen

Hoofdauteur
Ryan Holiday
Hoofduitgeverij
Profile Books Ltd

Overige kenmerken

Editie
Main
Product breedte
129 mm
Product hoogte
20 mm
Product lengte
198 mm
Studieboek
Ja
Verpakking breedte
129 mm
Verpakking hoogte
18 mm
Verpakking lengte
198 mm
Verpakkingsgewicht
251 g

EAN

EAN
9781781257661

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