Persuasion Reception and Responsibility, International Edition - 13th Edition

Persuasion
  • Engels
  • Paperback
  • 9781133490531
  • Druk: 13th edition
  • februari 2012
  • 512 pagina's
Alle productspecificaties

Samenvatting

Combining the latest developments in persuasion theory, research, and ethics, PERSUASION: RECEPTION AND RESPONSIBILITY, 13E, International Edition helps readers develop skills as critical consumers of all forms of persuasion. It presents persuasion by examining politics, mass media, advertising, and the Internet as it challenges readers to consider how the persuasion process is affected by today's 24/7 networked and media-saturated world. The new edition offers an expanded emphasis on ethics as well as increased coverage of the impact of fast-growing social network media. Packed with vivid illustrations and real-world examples, PERSUASION: RECEPTION AND RESPONSIBILITY, 13E, International Edition demonstrates persuasion in action and encourages readers to apply what they learn to everyday life.

Recensie(s)

PART I: THEORETICAL PREMISES. Preface. 1. Persuasion in Today's Changing World. 2. Perspectives on Ethics in Persuasion. 3. Traditional, Artistic, and Humanistic Approaches to Persuasion. 4. Social Scientific Approaches to Persuasion. 5. The Making, Use, and Misuse of Symbols. 6. Tools for Analyzing Language and Other Persuasive Symbols. PART II: IDENTIFYING PERSUASIVE FIRST PREMISES. 7. Psychological or Process Premises: The Tools of Motivation and Emotion. 8. Content or Logical Premises in Persuasion. 9. Cultural Premises in Persuasion. 10. Nonverbal Premises in Persuasion. PART III: APPLICATIONS OF PERSUASIVE PREMISES. 11. The Persuasive Campaign or Movement. 12. Becoming a Persuader. 13. Modern Media and Persuasion. 14. The Use of Persuasive Premises in Advertising and IMC. References. Index.

Productspecificaties

Inhoud

Taal
Engels
Bindwijze
Paperback
Druk
13th edition
Verschijningsdatum
2012-03-01
Aantal pagina's
512 pagina's
Illustraties
Nee

Betrokkenen

Auteur
Charles Larson Charles Larson
Co-auteur
Charles Larson
Uitgever
Cengage Learning, Inc

EAN

EAN
9781133490531

Overige kenmerken

Extra groot lettertype
Nee
Oorspronkelijke releasedatum
2012-02-03
Subtitel
Reception and Responsibility, International Edition - 13th Edition
Thema Subject Code
JMH

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