Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR EBOOK How Social Media Is Reinventing the Aging Business of PR

Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR
  • Engels
  • E-book
  • 9780137011230
  • februari 2009
  • 344 pagina's
  • Adobe PDF
Alle productspecificaties
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Samenvatting

Forget the pitch : Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around two-way conversations, bring the public back into public relations and get results that traditional PR people can only dream about. Drawing on their unparalleled experience making Social Media work for business, PR 2.0.com's Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You'll learn powerful new ways to build the relationships that matter, and reach a new generation of influencers...leverage platforms ranging from Twitter to Facebook...truly embed yourself in the communities that are shaping the future. Best of all, you won't just learn how to add value in the Web 2.0 world: You'll learn how to prove how new, intelligent, and socially rooted PR will transform your organization into a proactive, participatory communication powerhouse that is in touch and informed with its community of stakeholders.

Productspecificaties

Inhoud

Taal
Engels
Bindwijze
E-book
Verschijningsdatum
2009-02-04
Afmetingen
Afmeting: 1 x 1 x 1 cm
Aantal pagina's
344 pagina's
Ebook formaat
Adobe PDF
Bestandsgrootte ebook
1,7 MB
Illustraties
Met illustraties

Vertaling

Originele Titel
SOLIS:PUT PUBLIC BACK INTO PR _c1

Lees mogelijkheden

Ebook formaat
Adobe PDF

EAN

EAN
9780137011230

Overige kenmerken

Extra groot lettertype
Nee
Oorspronkelijke releasedatum
2009-02-01

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