Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR

EBOOK
Tooltip

How Social Media Is Reinventing the Aging Business of PR

  • bol.com Kobo LeesappEbooks lezen is heel makkelijk. Na aankoop zijn ze direct beschikbaar op je Kobo e-reader en op je smartphone of tablet met de gratis bol.com Kobo app.

  • Engels
  • 9780137011230
  • februari 2009
  • E-book
  • 344 pagina's
  • Adobe PDF
Alle productspecificaties

Samenvatting

Forget the pitch : Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around two-way conversations, bring the public back into public relations and get results that traditional PR people can only dream about. Drawing on their unparalleled experience making Social Media work for business, PR 2.0.com's Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You'll learn powerful new ways to build the relationships that matter, and reach a new generation of influencers...leverage platforms ranging from Twitter to Facebook...truly embed yourself in the communities that are shaping the future. Best of all, you won't just learn how to add value in the Web 2.0 world: You'll learn how to prove how new, intelligent, and socially rooted PR will transform your organization into a proactive, participatory communication powerhouse that is in touch and informed with its community of stakeholders.

Productspecificaties

Inhoud

Taal
Engels
Bindwijze
E-book
Verschijningsdatum
februari 2009
Afmetingen
1 x 1 x 1 cm
Aantal pagina's
344 pagina's
Ebook formaat
Adobe PDF
Bestandsgrootte ebook
1,7 MB
Illustraties
Met illustraties

Betrokkenen

Auteur
Brian Solis Deirdre Breakenridge
Co-auteur
Deirdre Breakenridge
Uitgever
Ft Press

Vertaling

Originele Titel
SOLIS:PUT PUBLIC BACK INTO PR _c1

EAN

EAN
9780137011230

Overige kenmerken

Extra groot lettertype
Nee
Subtitel
How Social Media Is Reinventing the Aging Business of PR

Je vindt dit artikel in

Categorieën
Uitvoering
Ebook
Studieboek of algemeen
Algemene boeken
Nog geen reviews
Niet leverbaar
Wil je eenmalig een e-mail ontvangen zodra het weer leverbaar is?
Op verlanglijstje
Houd er rekening mee dat het artikel niet altijd weer terug op voorraad komt.

Vragen en antwoorden (0)