Quench Your Own Thirst Business Lessons Learned Over a Beer or Two
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- Engels
- Luisterboek op CD
- 9781427268181
- 12 april 2016
Samenvatting
Founder of The Boston Beer Company, brewer of Samuel Adams Boston Lager, and a key catalyst of the American craft beer revolution, Jim Koch offers his unique perspective when it comes to business, beer, and turning your passion into a successful company or career.
In 1984, it looked like an unwinnable David and Goliath struggle: one guy against the mammoth American beer industry. When others scoffed at Jim Kochs plan to leave his consulting job and start a brewery that would challenge American palates, he chose a nineteenth-century family recipe and launched Samuel Adams. Now one of Americas leading craft breweries, Samuel Adams has redefined the way Americans think about beer and helped spur a craft beer revolution.
In Quench Your Own Thirst, Koch offers unprecedented insights into the whirlwind ride from scrappy start-up to thriving public company. His innovative business model and refreshingly frank stories offer counterintuitive lessons that you can apply to business and to life.
Koch covers everything from finding your own Yoda to his theory on how a piece of string can teach you the most important lesson youll ever learn about business. He also has surprising advice on sales, marketing, hiring, and company culture. Kochs anecdotes, quirky musings, and bits of wisdom go far beyond brewing. A fun, engaging guide for building a career or launching a successful business based on your passions, Quench Your Own Thirst is the key to the ultimate dream: being successful while doing what you love.
In 1984, it looked like an unwinnable David and Goliath struggle: one guy against the mammoth American beer industry. When others scoffed at Jim Kochs plan to leave his consulting job and start a brewery that would challenge American palates, he chose a nineteenth-century family recipe and launched Samuel Adams. Now one of Americas leading craft breweries, Samuel Adams has redefined the way Americans think about beer and helped spur a craft beer revolution.
In Quench Your Own Thirst, Koch offers unprecedented insights into the whirlwind ride from scrappy start-up to thriving public company. His innovative business model and refreshingly frank stories offer counterintuitive lessons that you can apply to business and to life.
Koch covers everything from finding your own Yoda to his theory on how a piece of string can teach you the most important lesson youll ever learn about business. He also has surprising advice on sales, marketing, hiring, and company culture. Kochs anecdotes, quirky musings, and bits of wisdom go far beyond brewing. A fun, engaging guide for building a career or launching a successful business based on your passions, Quench Your Own Thirst is the key to the ultimate dream: being successful while doing what you love.
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Inhoud
- Taal
- en
- Bindwijze
- Luisterboek op CD
- Oorspronkelijke releasedatum
- 12 april 2016
- Illustraties
- Nee
Betrokkenen
- Hoofdauteur
- Jim Koch
- Tweede Auteur
- Jim Koch
- Verteller
- Jim Koch
- Hoofduitgeverij
- Macmillan Audio
Overige kenmerken
- Extra groot lettertype
- Nee
- Product breedte
- 130 mm
- Product hoogte
- 15 mm
- Product lengte
- 175 mm
- Studieboek
- Nee
- Verpakking breedte
- 130 mm
- Verpakking hoogte
- 15 mm
- Verpakking lengte
- 150 mm
- Verpakkingsgewicht
- 181 g
EAN
- EAN
- 9781427268181
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