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Remarkable Retail How to Win and Keep Customers in the Age of Disruption

Name: Remarkable Retail
Author: Steve Dennis

Auteur: Steve Dennis

Taal: Engels

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Auteur: Steve Dennis

Engels
Hardcover
9781928055921
27 mei 2021
296 pagina's

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Samenvatting

Physical retail isn't dead-but boring retail is! Remarkable Retail equips the savvy retailer with eight essential strategies to thrive in an increasingly volatile and uncertain future. Digital technology has profoundly altered the competitive landscape for retailers. In Remarkable Retail, industry thought leader Steve Dennis argues that in a world of nearly infinite choice, where the lines between digital and physical are increasingly blurred, even being very good is no longer good enough. To win and keep customers today, retailers must be nothing short of remarkable. In most retail categories, digital channels are often central to the consumer's journey, but that doesn't mean people aren't also shopping in stores; they're just using them differently, often browsing in one channel and buying in the other. The notion of a physical store channel and an ecommerce channel is increasingly a distinction without a difference; the customer is the channel. The future belongs to those who embrace the blur of digital and physical that represents modern retail today and work to deliver an experience that is more harmonized and more memorable, regardless of how consumers decide to shop. Packed with illuminating case studies from some of modern retail's biggest success stories-and leveraging Dennis's more than thirty years as a senior executive and strategic consultant to dozens of brands-Remarkable Retail lays out the case for going beyond a slightly better version of mediocre and forging a path to being truly remarkable. To help retailers on this transformation journey, Dennis presents eight essential strategies for visionary leaders who are prepared to reimagine their way of doing business. A remarkable retailer is digitally enabled, human-centered, harmonized, mobile, personal, connected, memorable, and radical. In an age where consumers have short attention spans, myriad options, and a digitally integrated relationship with every brand, Remarkable Retail is your indispensable guide to creating a powerful retail experience that keeps your customers coming back for more.

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Taal: en
Bindwijze: Hardcover
Oorspronkelijke releasedatum: 27 mei 2021
Aantal pagina's: 296
Illustraties: Nee

Betrokkenen

Hoofdauteur: Steve Dennis
Hoofduitgeverij: Wonderwell

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Studieboek: Ja
Verpakking breedte: 152 mm
Verpakking hoogte: 228 mm
Verpakking lengte: 228 mm
Verpakkingsgewicht: 0 g

EAN

EAN: 9781928055921

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Categorieën: Managementboeken

Sales & Marketing

Boeken
Taal: Engels
Boek, ebook of luisterboek?: Boek
Beschikbaarheid: Leverbaar
Studieboek of algemeen: Studieboeken

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