Rotman On Design The Best on Design Thinking from Rotman Magazine

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  • Engels
  • Paperback
  • 9781442616202
  • 14 mei 2013
  • 264 pagina's
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Samenvatting

This collection features Rotman magazine’s best articles on design thinking and business design. Insights are drawn from the people on the frontlines of bringing design into modern organizations, as well as from the leading academics who are teaching design thinking to a new generation of global leaders.





Over the past decade, the Rotman School of Management and its award-winning publication, Rotman magazine, have proved to be leaders in the emerging field of design thinking. Employing methods and strategies from the design world to approach business challenges, design thinking can be embraced at every level of an organization to help build innovative products and systems, and to enhance customer experiences.

This collection features Rotman magazine’s best articles on design thinking and business design. Insights are drawn from the people on the frontlines of bringing design into modern organizations, as well as from the leading academics who are teaching design thinking to a new generation of global leaders.

Rotman on Design is divided into three sections, each of which features an all-new introduction by a prominent thought leader. The selections cover a variety of practical topics, focusing on why design methodologies are so important today and how they can be introduced into organizations that have never before considered design thinking. They also illustrate the particular skills that promote great design – whether it be of a new business plan, a user experience, a health care system, or an economic policy. Together, the articles in this collection will help managers to thrive and prepare for future challenges.

Anyone who is interested in fostering creativity and innovation in their organization will benefit from this engaging book.

Productspecificaties

Inhoud

Taal
en
Bindwijze
Paperback
Oorspronkelijke releasedatum
14 mei 2013
Aantal pagina's
264
Illustraties
Nee

Betrokkenen

Hoofdredacteur
Roger Martin
Tweede Redacteur
Karen Christensen

Overige kenmerken

Extra groot lettertype
Nee
Product breedte
213 mm
Product hoogte
23 mm
Product lengte
264 mm
Studieboek
Ja
Verpakking breedte
217 mm
Verpakking hoogte
22 mm
Verpakking lengte
266 mm
Verpakkingsgewicht
1148 g

EAN

EAN
9781442616202

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