Terug Terug

Shift & Reset Strategies for Addressing Serious Issues in a Connected Society

Name: Shift & Reset
Author: Brian Reich

Auteur: Brian Reich

Taal: Engels

Afbeeldingen

Artikel vergelijken

Vergelijk met andere artikelen

Bekijk nu

Uitgever: John Wiley & Sons Inc

Auteur: Brian Reich

Engels
Hardcover
9780470942673
26 augustus 2011
416 pagina's

Alle productspecificaties

Samenvatting

Presents the essential strategies the nonprofit community can use to take advantage of rapidly changing technologies and communication methods in our ultra-connected society. This book teaches the nonprofit/social change/philanthropy/cause community how to take advantage of rapidly changing technologies and communication ecosystem.

Praise for Shift & Reset

"Shift & Reset: Strategies for Addressing Serious Issues in a Connected Society offers an innovative, yet realistic approach to facing today's challenges in both the nonprofit and corporate world. Reich encourages us to get caught up in the whirlwind of new media and take advantage of all it is has to offer. He counsels us to embrace change and not be afraid of failure. The way we address serious issues in today's society is not working. Shift & Reset challenges us to go above and beyond, using communication through technology as our guiding force. As Reich bluntly, but admirably points out, 'Change is painful, and slow, sometimes messy, and always exhausting. But the benefits far outweigh the sacrifices in the end.'"
—MARK MCKINNON, Vice Chairman, Hill & Knowlton, Public Strategies; and President, Maverick Media

"Shift & Reset rises to the challenge of navigating the changing media landscape while also inspiring real and feasible change. A valuable resource for anyone trying to engage and connect with an audience in any way. I couldn't put it down."
—MARK BURNETT, Executive Producer, Mark Burnett Productions

"Brian Reich argues that traditional strategies of passive outreach to potential clients and customers are as outdated as the dial-up modem. On the contrary, the most successful organizations are the ones with the most innovative strategies for increasing user engagement. Shift & Reset teaches readers how to reframe their competitive advantage by developing a highly motivated set of stakeholders who will take an active role in promoting the product at hand."
—HUGH FORREST, Director, SXSW Interactive Festival

"Commitment to a cause in the virtual world does not always yield results in the actual world. Resolving that paradox is the key to successful causes, and Reich once again shows why he's a trusted locksmith."
—JEFF NUSSBAUM, Partner, West Wing Writers

Productspecificaties

Inhoud

Taal: en
Bindwijze: Hardcover
Oorspronkelijke releasedatum: 26 augustus 2011
Aantal pagina's: 416
Illustraties: Nee

Betrokkenen

Hoofdauteur: Brian Reich
Hoofduitgeverij: John Wiley & Sons Inc

Overige kenmerken

Extra groot lettertype: Nee
Product breedte: 163 mm
Product hoogte: 36 mm
Product lengte: 237 mm
Studieboek: Ja
Verpakking breedte: 165 mm
Verpakking hoogte: 236 mm
Verpakking lengte: 37 mm
Verpakkingsgewicht: 626 g

EAN

EAN: 9780470942673

Je vindt dit artikel in

Categorieën: Managementboeken

Bedrijfsorganisatie

Non-profit organisaties

Boeken
Taal: Engels
Beschikbaarheid: Leverbaar
Boek, ebook of luisterboek?: Boek
Studieboek of algemeen: Algemene boeken

Reviews

Nog geen reviews

Hoe controleren en plaatsen wij reviews? Hoe controleren en plaatsen wij reviews?

Negatief, positief, neutraal: we zetten een review altijd online. We controleren wel eerst of ’ie voldoet aan onze reviewvoorwaarden en niet nep is. We controleren ook of ’ie is geschreven door iemand die het artikel heeft gekocht via bol.com en zetten dit er dan bij. De controles gebeuren automatisch, al kijken er soms mensen mee. Bol.com betaalt niet voor reviews. Als een reviewer door een andere partij is vergoed, staat dit in de review zelf.