The Art Of Choosing

The Decisions We Make Everyday of our Lives, What They Say About Us and How We Can Improve Them

The Art Of Choosing
Afbeelding 1 van 4
Auteur: Sheena Iyengar
Uitgever: Little Brown UK
  • Engels
  • 9780349121420
  • februari 2010
  • 352 pagina's
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Samenvatting

Every day we make choices. Coke or Pepsi? Save or spend? Stay or go? Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Her award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use this book as your companion and guide for the many challenges ahead. 'No one asks better questions, or comes up with more intriguing answers' Malcolm Gladwell, author of THE TIPPING POINT

Recensie(s)

** 'No one asks better questions, or comes up with more intriguing answers * Malcolm Gladwell, author of THE TIPPING POINT * ** 'Sheena Iyengar's work on choice and how our minds deal with it has been groundbreaking, repeatedly surprising, and enormously important. She is someone we need to listen to * Atul Gawande, author of BETTER and COMPLICATIONS *

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Productspecificaties

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Taal
Engels
Verschijningsdatum
februari 2010
Aantal pagina's
352 pagina's
Illustraties
Nee

Betrokkenen

Auteur
Sheena Iyengar
Uitgever
Little Brown UK

EAN

EAN
9780349121420

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Bindwijze
Paperback
Extra groot lettertype
Nee
Subtitel
The Decisions We Make Everyday of our Lives, What They Say About Us and How We Can Improve Them

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