The Four The Hidden DNA of Amazon, Apple, Facebook, and Google

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  • Engels
  • Paperback
  • 9780525540397
  • 04 september 2018
  • 336 pagina's
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Scott Galloway

Samenvatting

NEW YORK TIMES BESTSELLER

USA TODAY BESTSELLER

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.

For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.

Instead of buying the myths these compa­nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chal­lenge them?

In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career.

Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

Productspecificaties

Inhoud

Taal
en
Bindwijze
Paperback
Oorspronkelijke releasedatum
04 september 2018
Aantal pagina's
336
Illustraties
Nee

Betrokkenen

Hoofdauteur
Scott Galloway
Hoofduitgeverij
Penguin Publishing Group

Vertaling

Eerste Vertaler
Neumüller, Egbert
Originele titel
The Four (Scott Galloway)

Overige kenmerken

Studieboek
Nee
Verpakking breedte
96 mm
Verpakking hoogte
27 mm
Verpakking lengte
166 mm
Verpakkingsgewicht
358 g
eWaste
Nee

EAN

EAN
9780525540397
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