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The Jet Sex Airline Stewardesses and the Making of an American Icon

Name: The Jet Sex
Author: Vicki Vantoch

Auteur: Victoria Vantoch

Taal: Engels

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Auteur: Victoria Vantoch Vicki Vantoch

Engels
Hardcover
9780812244816
09 april 2013
296 pagina's

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Samenvatting

Victoria Vantoch takes us on a fascinating journey into the golden era of air travel. The Jet Sex explores the much-mythologized stewardess within the context of the Cold War, globalization, and the emerging culture of glamour to reveal how beauty and sexuality were critical to national identity and international politics.

In the years after World War II, the airline stewardess became one of the most celebrated symbols of American womanhood. Stewardesses appeared on magazine covers, on lecture circuits, and in ad campaigns for everything from milk to cigarettes. Airlines enlisted them to pose for publicity shots, mingle with international dignitaries, and even serve (in sequined minidresses) as the official hostesses at Richard Nixon's inaugural ball. Embodying mainstream America's perfect woman, the stewardess was an ambassador of femininity and the American way both at home and abroad. Young, beautiful, unmarried, intelligent, charming, and nurturing, she inspired young girls everywhere to set their sights on the sky.
In The Jet Sex, Victoria Vantoch explores in rich detail how multiple forces—business strategy, advertising, race, sexuality, and Cold War politics—cultivated an image of the stewardess that reflected America's vision of itself, from the wholesome girl-next-door of the 1940s to the cosmopolitan glamour girl of the Jet Age to the sexy playmate of the 1960s. Though airlines marketed her as the consummate hostess—an expert at pampering her mostly male passengers, while mixing martinis and allaying their fears of flying—she bridged the gap between the idealized 1950s housewife and the emerging "working woman." On the international stage, this select cadre of women served as ambassadors of their nation in the propaganda clashes of the Cold War. The stylish Pucci-clad American stewardess represented the United States as middle class and consumer oriented—hallmarks of capitalism's success and a stark contrast to her counterpart at Aeroflot, the Soviet national airline. As the apotheosis of feminine charm and American careerism, the stewardess subtly bucked traditional gender roles and paved the way for the women's movement. Drawing on industry archives and hundreds of interviews, this vibrant cultural history offers a fresh perspective on the sweeping changes in twentieth-century American life.

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Taal: en
Bindwijze: Hardcover
Oorspronkelijke releasedatum: 09 april 2013
Aantal pagina's: 296
Illustraties: Nee

Betrokkenen

Hoofdauteur: Victoria Vantoch
Tweede Auteur: Vicki Vantoch
Hoofduitgeverij: University Of Pennsylvania Press

Overige kenmerken

Extra groot lettertype: Nee
Product breedte: 161 mm
Product hoogte: 27 mm
Product lengte: 235 mm
Studieboek: Nee
Verpakking breedte: 152 mm
Verpakking hoogte: 229 mm
Verpakking lengte: 229 mm
Verpakkingsgewicht: 617 g

EAN

EAN: 9780812244816

Je vindt dit artikel in

Categorieën: Mens & Maatschappij

Managementboeken

Cultuur

Sociologie

Sociale theorie

Boeken
Taal: Engels
Boek, ebook of luisterboek?: Boek
Beschikbaarheid: Leverbaar
Land: Verenigde Staten

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