The Logo Decoded Ebook Tooltip Ebooks kunnen worden gelezen op uw computer en op daarvoor geschikte e-readers. What Logos Can Do to You
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Auteur:
Lora Starling
- Engels
- E-book
- 9781452503028
- 16 december 2011
- Adobe ePub
Samenvatting
More than a pretty face designed to identify a product, a logo combines powerful elements super boosted with sophisticated branding techniques. Logos spark our purchasing choice and can affect our wellbeing.
Lovingly detailed, researched and honed to deliver a specific intention, a logo contains a unique dynamic that sidesteps our conscious mind. We might not know why we prefer one product over another but the logo, designed to connect the heart of the brand to our own hearts, plays a vital part in our decision to buy.
The power of symbols to sway us has been recognised throughout history. Found in caves and in Egyptian temples they are attributed with the strength to foretell and create the future, connect us with the divine and evoke emotions, from horror to ecstasy, at a glance. The new symbols we imbue with these awesome powers are our favourite brand logos.
• Discover the unconscious effect of these modern symbols that thrust our most successful global corporations into the limelight and our lives.
• Learn to make informed choices about brands.
• Find out how a logo reflects the state of the brand and holds it to account.
Lovingly detailed, researched and honed to deliver a specific intention, a logo contains a unique dynamic that sidesteps our conscious mind. We might not know why we prefer one product over another but the logo, designed to connect the heart of the brand to our own hearts, plays a vital part in our decision to buy.
The power of symbols to sway us has been recognised throughout history. Found in caves and in Egyptian temples they are attributed with the strength to foretell and create the future, connect us with the divine and evoke emotions, from horror to ecstasy, at a glance. The new symbols we imbue with these awesome powers are our favourite brand logos.
• Discover the unconscious effect of these modern symbols that thrust our most successful global corporations into the limelight and our lives.
• Learn to make informed choices about brands.
• Find out how a logo reflects the state of the brand and holds it to account.
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Inhoud
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- en
- Bindwijze
- E-book
- Oorspronkelijke releasedatum
- 16 december 2011
- Ebook Formaat
- Adobe ePub
- Illustraties
- Nee
Betrokkenen
- Hoofdauteur
- Lora Starling
- Hoofduitgeverij
- Balboa Press Au
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- Android (smartphone en tablet) | Kobo e-reader | Desktop (Mac en Windows) | iOS (smartphone en tablet) | Windows (smartphone en tablet)
Overige kenmerken
- Extra groot lettertype
- Nee
- Studieboek
- Ja
EAN
- EAN
- 9781452503028
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