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Network Is Your Customer Five Strategies to Thrive in a Digital Age

Name: Network Is Your Customer
Author: David Rogers

Auteur: David L Rogers

Taal: Engels

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Auteur: David L Rogers David Rogers

Engels
Paperback
9780300188295
13 november 2012
336 pagina's

Alle productspecificaties

Samenvatting

Whether shoppers, charitable donors, or election voters, today's customers are harnessing digital tools to connect to, communicate with, and contribute to businesses. This book shows business owners and company leaders how to think strategically about customer networks and harness their power to create new opportunities for any organization.

With clear analysis and practical frameworks, this book provides step-by-step guidance businesses can use to prosper in the new era of digital media

"An incredibly useful and valuable guidebook to the new consumer economy. Buy it. Learn from it. Succeed with it."—Jeff Jarvis, author of What Would Google Do

"This is the stuff that every business and nonprofit needs to embrace if they're going to succeed in a changing world."—Vivian Schiller, CEO of NPR With clear analysis and practical frameworks, this book provides a strategic guide that any business or nonprofit can use to succeed in the digital age.

Marketing expert David Rogers examines how digital technologies—from smartphones to social networks—connect us in frameworks that transform our relationships to business and each other. To thrive today, organizations need new strategies—strategies designed for customer networks.

Rogers offers five strategies that any business can use to create new value:

ACCESS—be faster, be easier, be everywhere, be always on
ENGAGE—become a source of valued content
CUSTOMIZE—make your offering adaptable to your customer's needs
CONNECT—become a part of your customers' conversations
COLLABORATE—involve your customers at every stage of your enterprise

Rogers explains these five strategies with over 100 cases from every type and size of business—from shoes to news, and software to healthcare. In The Network Is Your Customer, he shows:

How Apple harnessed a host of collaborators to write apps for its iPhone
How IBM designed a videogame to help sell its enterprise software
How Ford Motors inspired an online community to build brand awareness for its new Fiesta

...and countless other cases from consumer, b2b, and nonprofit categories.

The book outlines a process for planning and implementing a customer network strategy to match your customers, your business, and your objectives—whether you need to drive sales, to enhance innovation, to reduce costs, to gain customer insight, or to build breakthrough products and services. Because today, whatever your goals and whatever your business, the network is your customer.

Productspecificaties

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Taal: en
Bindwijze: Paperback
Oorspronkelijke releasedatum: 13 november 2012
Aantal pagina's: 336
Illustraties: Nee

Betrokkenen

Hoofdauteur: David L Rogers
Tweede Auteur: David Rogers
Hoofduitgeverij: YALE

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Extra groot lettertype: Nee
Product breedte: 156 mm
Product lengte: 235 mm
Studieboek: Ja
Verpakking breedte: 159 mm
Verpakking hoogte: 25 mm
Verpakking lengte: 235 mm
Verpakkingsgewicht: 408 g

EAN

EAN: 9780300188295

Je vindt dit artikel in

Categorieën: Economie & Financiën

Managementboeken

Economie

Strategie

Besluitvorming

E-commerce

Marktonderzoek

Boeken
Taal: Engels
Boek, ebook of luisterboek?: Boek
Studieboek of algemeen: Algemene boeken
Beschikbaarheid: Leverbaar

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