Unlocking Creativity How to Solve Any Problem and Make the Best Decisions by Shifting Creative Mindsets

Creativity is an elusive but essential component of innovation and success in competitive, changing markets. The old way of thinking had it that creativity was a kind of mystical property possessed only by certain innately talented people. If an organization wasn’t innovative enough, its leaders simply needed to find and hire those rare creative people. The past few decades of constant disruption by newcomers has roundly proven this theory false, even if organizational leaders don’t recognize it yet. Years of trying to recruit and retain creative workforces just hasn’t helped the established players keep up.

If hiring creativity isn’t helping, it means that organizations have all the creativity they need but aren’t harnessing it properly. What’s going wrong? Some people point to the pressure to keep shareholders happy and to other external pressures, claiming that market forces prevent them from giving creativity the space to develop. But the supersonic rise of companies like Netflix and Amazon show that market forces aren’t stopping the people who really know how to innovate. In Unlocking Creativity, Michael A. Roberto draws on years of investigation to reveal the true nature of the problem: enterprise-wide mindsets that stifle creativity on a daily basis.

Every organization is full of creative minds just waiting for an opportunity to shine. Unfortunately, deeply entrenched organizational cultures and ways of thinking frustrate people when they try to present original ideas. Without knowing it, we may be falling victim to one of the six mindsets that prevent talented people from experimenting, discovering, innovating and helping the organization flourish.

Unlocking Creativity presents the six mindsets that block creativity, bringing them to life through colorful examples and abundant research evidence, to help leaders recognize the habits that might be preventing creativity from taking flight. With illustrations taken from far and wide—academic research, corporate case studies, hit TV shows, and rock and roll legends all make eye-opening appearances in the pages of this book—Michael Roberto clears the fog around creativity and equips leaders with the insight they need to shift to supportive mindsets and cultures where creativity can thrive.

Tear down the obstacles to creative innovation in your organization

Unlocking Creativity is an exploration of the creative process and how organizations can clear the way for innovation. In many organizations, creative individuals face stubborn resistance to new ideas. Managers and executives oftentimes reject innovation and unconventional approaches due to misplaced allegiance to the status quo. Questioning established practices or challenging prevailing sentiments is frequently met with stiff resistance. In this climate of stifled creativity and inflexible adherence to conventional wisdom, potentially game-changing ideas are dismissed outright. Senior leaders claim to value creativity, yet often lack the knowledge to provide a creative framework. Unlocking Creativity offers effective methods and real-world examples of how the most successful organizations create cultures of innovation and experimentation.

Best-selling author and scholar Michael Roberto presents a thorough investigation of organizational obstacles to creative thought. Highly relevant to the growth crises many enterprises face in today’s economic landscape, this book examines how to break barriers to spark creativity and foster new ideas. This insightful and informative work allows business executives, senior managers, and organization leaders to:

• Recognize the six organizational mindsets that impede creativity and innovation
• Learn how to tear down the barriers that obstruct the creative process
• Create an environment that allows talented people to thrive
• Encourage creative collaboration in teams throughout an organization

Leaders do not have to conceive innovative ideas, but rather open the path for curious and creative employees within their organization. Unlocking Creativity: How to Solve Any Problem and Make the Best Decisions aids organizations in removing obstacles to the creative process and helps to form an atmosphere of imagination and innovation.