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Style and Statistics The Art of Retail Analytics

Name: Style and Statistics
Author: Brittany Bullard

Auteur: Brittany Bullard

Taal: Engels

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Uitgever: John Wiley & Sons Inc

Auteur: Brittany Bullard

Engels
Hardcover
9781119270317
03 januari 2017
194 pagina's

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Samenvatting

Independent shop owners have the benefit of knowing each customer by name, understanding their style and dislikes, and reaching new customers by referral and local advertising. That type of personalized service and promotion is simply out of reach for big brands and retailers. Style & Statistics takes the powerful insight of data analytics and puts it in your hands to ensure a personalized, white-glove treatment for every customer, no matter how many there may be.

As comprehensive as it is approachable, this groundbreaking new guide unlocks the digital world of retail for the people who can do the most with the information. While in-house executives and buyers may never meet in-store sales staff, their ability to excel at their jobs is intimately entwined, and this holistic approach illuminates a path to breaking down the silos in a retail organization through shared data and insight. Conversational examinations of each business component highlight the practical functions and obstacles professionals encounter on a daily basis and then demonstrate how data analytics can be applied to improve overall business performance, customer satisfaction, and as a result, profitability. Inspiring examples of a variety of retailers reveal you don't need any experience in mathematics or IT to effectively use analytics to enhance your contributions and value to your company. Keep this practical guide on hand while you:

Use an analytically optimized process to have the right garment, in the right location, at the right price when the customer wants it
Engage with your customer to communicate the most relevant merchandise and relevant offers and through the right means of communication to drive customer loyalty and a path to purchase
Proactively apply machine learning, predictive analytics, and other cybersecurity tactics to reduce the costly risk of fraudulent purchases and suspicious activities
Discuss your new understanding of retail analytics to land a job and further your career

Style & Statistics shows you how to achieve your highest goals by adding scientific control to the art of retail.

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Taal: en
Bindwijze: Hardcover
Oorspronkelijke releasedatum: 03 januari 2017
Aantal pagina's: 194
Illustraties: Nee

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Hoofdauteur: Brittany Bullard
Hoofduitgeverij: John Wiley & Sons Inc

Overige kenmerken

Extra groot lettertype: Nee
Product breedte: 165 mm
Product hoogte: 25 mm
Product lengte: 241 mm
Studieboek: Nee
Verpakking breedte: 152 mm
Verpakking hoogte: 19 mm
Verpakking lengte: 231 mm
Verpakkingsgewicht: 372 g

EAN

EAN: 9781119270317

Je vindt dit artikel in

Categorieën: Economie & Financiën

Managementboeken

Bedrijfskunde

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Boek, ebook of luisterboek?: Boek
Taal: Engels
Over welke sector: Detailhandel
Studieboek of algemeen: Algemene boeken

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