Experience Design Un cadre pour intégrer la Brand, l'expérience et la Value
Edition: John Wiley & Sons Inc
Auteur:
Patrick Newbery
Kevin Farnham
- en
- Broché
- 9781118609637
- 08 octobre 2013
- 240 pages
Résumé
Bridge the gap between business and design to improve the customer experience
Businesses thrive when they can engage customers. And, while many companies understand that design is a powerful tool for engagement, they do not have the vocabulary, tools, and processes that are required to enable design to make a difference. Experience Design bridges the gap between business and design, explaining how the quality of customer experience is the key to unlocking greater engagement and higher customer lifetime value. The book teaches businesses how to think about design as a process, and how this process can be used to create a better quality of experience across the entire customer journey.
Experience Design also serves as a reference tool for both designers and business leaders to help teams collaborate more effectively and to help keep focus on the quality of the experiences that are put in front of customers.
Improve the quality of the experiences customers have with your company and watch engagement soar.
Businesses thrive when they can engage customers. And, while many companies understand that design is a powerful tool for engagement, they do not have the vocabulary, tools, and processes that are required to enable design to make a difference. Experience Design bridges the gap between business and design, explaining how the quality of customer experience is the key to unlocking greater engagement and higher customer lifetime value. The book teaches businesses how to think about design as a process, and how this process can be used to create a better quality of experience across the entire customer journey.
Experience Design also serves as a reference tool for both designers and business leaders to help teams collaborate more effectively and to help keep focus on the quality of the experiences that are put in front of customers.
- Explains how to use experience-centric design for better customer engagement
- Offers a framework for thinking and talking about ''experience design,'' from a company and customer perspective
- Authors Patrick Newbery and Kevin Farnham are the Chief Strategy Officer and CEO of Method respectively, an experience design company that solves business challenges through design to create integrated brand, product, and service experiences
Improve the quality of the experiences customers have with your company and watch engagement soar.
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Contenu
- Langue
- en
- Binding
- Broché
- Date de sortie initiale
- 08 octobre 2013
- Nombre de pages
- 240
- Illustrations
- Non
Personnes impliquées
- Auteur principal
- Patrick Newbery
- Deuxième auteur
- Kevin Farnham
- Editeur principal
- John Wiley & Sons Inc
Autres spécifications
- Hauteur de l'emballage
- 17 mm
- Hauteur du produit
- 2 mm
- Largeur d'emballage
- 153 mm
- Largeur du produit
- 120 mm
- Livre d‘étude
- Oui
- Longueur d'emballage
- 227 mm
- Longueur du produit
- 240 mm
- Poids de l'emballage
- 450 g
- Police de caractères extra large
- Non
EAN
- EAN
- 9781118609637
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