Media Economics and Management

Media Economics and Media Management in India is a new and emerging area of study within the discipline of mass communication and journalism. This book will play a key role in formalizing this area of study and its expansion in India. This book provides a detailed treatment of the fundamentals of media economics and management in India. It offers a comprehensive understanding of key concepts and terms in media economics and management, explains their applications and analyses relevant data for post-graduate and undergraduate students. An accessible guide to the basic principles and concepts of media economics and management in India, with illustrations from Indian and global media industries, this will be an essential resource for students, researchers and teachers of media and communication studies, media economics and management, media industries, creative industries and advertising industries, political studies, sociology as well as for professionals in media and advertising industries.