Designed for Digital Ebook Info-bulle Les e-books sont lisibles sur votre ordinateur ou une liseuse adaptée. Comment concevoir votre Business pour un succès durable
Auteur:
Jeanne W. Ross
Cynthia M. Beath
Co-auteur:
Martin Mocker
- en
- livre numérique
- 9780262354783
- 01 octobre 2019
Résumé
Practical advice for redesigning "big, old" companies for digital success, with examples from Amazon, BNY Mellon, LEGO, Philips, USAA, and many other global organizations.
Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. This book offers an essential guide for retooling organizations for digital success. In the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid. As a result, the authors explain, business design has become a critical management responsibility. Effective business design enables a company to quickly pivot in response to new competitive threats and opportunities. Most leaders today, however, rely on organizational structure to implement strategy, unaware that structure inhibits, rather than enables, agility. In companies that are designed for digital, people, processes, data, and technology are synchronized to identify and deliver innovative customer solutions—and redefine strategy. Digital design, not strategy, is what separates winners from losers in the digital economy.
Designed for Digital offers practical advice on digital transformation, with examples that include Amazon, BNY Mellon, DBS Bank, LEGO, Philips, Schneider Electric, USAA, and many other global organizations. Drawing on five years of research and in-depth case studies, the book is an essential guide for companies that want to disrupt rather than be disrupted in the new digital landscape.
Five Building Blocks of Digital Business Success
Shared Customer Insights
Operational Backbone
Digital Platform
Accountability Framework
External Developer Platform
Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. This book offers an essential guide for retooling organizations for digital success. In the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid. As a result, the authors explain, business design has become a critical management responsibility. Effective business design enables a company to quickly pivot in response to new competitive threats and opportunities. Most leaders today, however, rely on organizational structure to implement strategy, unaware that structure inhibits, rather than enables, agility. In companies that are designed for digital, people, processes, data, and technology are synchronized to identify and deliver innovative customer solutions—and redefine strategy. Digital design, not strategy, is what separates winners from losers in the digital economy.
Designed for Digital offers practical advice on digital transformation, with examples that include Amazon, BNY Mellon, DBS Bank, LEGO, Philips, Schneider Electric, USAA, and many other global organizations. Drawing on five years of research and in-depth case studies, the book is an essential guide for companies that want to disrupt rather than be disrupted in the new digital landscape.
Five Building Blocks of Digital Business Success
Shared Customer Insights
Operational Backbone
Digital Platform
Accountability Framework
External Developer Platform
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Contenu
- Langue
- en
- Binding
- livre numérique
- Date de sortie initiale
- 01 octobre 2019
- Illustrations
- Non
Personnes impliquées
- Auteur principal
- Jeanne W. Ross
- Deuxième auteur
- Cynthia M. Beath
- Coauteur
- Martin Mocker
- Editeur principal
- The Mit Press
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- Ordinateur de bureau (Mac et Windows) | Lecteur électronique Kobo | Android (smartphone et tablette) | iOS (smartphone et tablette) | Windows (smartphone et tablette)
Autres spécifications
- Livre d‘étude
- Oui
EAN
- EAN
- 9780262354783
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