Gastrophysics The New Science of Eating

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  • 9780241270080
  • 15 maart 2017
  • 464 pagina's
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Charles Spence

"Prof. Charles Spence is an experimental psychologist at the University of Oxford. He is the head of the Crossmodal Research group which specializes in the research about the integration of information across different sensory modalities He also teaches Experimental Psychology to undergraduates at Somerville College. He is currently a consultant for a number of multinational companies advising on various aspects of multisensory design. He has also conducted research on human-computer interaction issues on the Crew Work Station on the European Space Shuttle, and currently works on problems associated with the design of foods that maximally stimulate the senses, and with the effect of the indoor environment on mood, well-being, and performance. Charles has published more than 500 articles in top-flight scientific journals over the last decade. Charles has been awarded the 10th Experimental Psychology Society Prize, the British Psychology Society: Cognitive Section Award, the Paul Bertelson Award, recognizing him as the young European Cognitive Psychologist of the Year, and, most recently, the prestigious Friedrich Wilhelm Bessel Research Award from the Alexander von Humboldt Foundation in Germany.

(Bron: Wikipedia. Beschikbaar onder de licentie Creative Commons Naamsvermelding/Gelijk delen.)"

Samenvatting

'Popular science at its best' - Daniel Levitin A ground-breaking book by the world-leading expert in sensory science: Freakonomics for food Why are 27% of drinks bought on aeroplanes tomato juice? What's the effect of serving food on plates that are small or red or circular? Why do we consume 35% more food when eating with one more person, and 75% more when with three? This is just a small taste of gastrophysics , the new field of knowledge pioneered by Professor Charles Spence that combines disciplines including science, neuroscience, psychology and design. Using his two decades of research into the extraordinary connections between our senses, he shows how we can create more tasty, exciting, healthy and memorable eating experiences. Above all, to get the most out of every meal, we need to think about not only what's in the mouth, but also what's in the mind. In his first trade book, Spence explores each sense, and the different kinds of meals we have, to show dozens of ways that off-the-plate elements affect our eating experiences: the weight of the cutlery, the placing on the plate, the background music and more. He reveals, based on his own work, how food companies and the world's top restaurants create cutting-edge technologies to do this, and how this is likely to transform the way we eat in the future. Whether you are at home or in a restaurant, eating alone or with friends, Gastrophysics uncovers the hidden ingredients available to us all that can change the way we eat -- and the way we live.

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Oorspronkelijke releasedatum
15 maart 2017
Aantal pagina's
464

Betrokkenen

Hoofdauteur
Charles Spence
Hoofduitgeverij
Penguin Books Ltd

Overige kenmerken

Product breedte
135 mm
Product hoogte
32 mm
Product lengte
216 mm
Verpakking breedte
147 mm
Verpakking hoogte
35 mm
Verpakking lengte
218 mm
Verpakkingsgewicht
532 g

EAN

EAN
9780241270080

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