Insanely Simple The Obsession That Drives Apple's Success
Uitgever: Penguin Books Ltd
- Engels
- Paperback
- 9780670921195
- 04 april 2013
- 256 pagina's
Ken Segall
Ken Segall is the author of the New York Times bestseller Insanely Simple. Working with Steve Jobs as his ad agency creative director for twelve years spanning NeXT and Apple, he led the team behind Apple's legendary Think different campaign, and set Apple down the i-way by naming the iMac. Segall has also served as agency global creative director for IBM, Intel, Dell, and BMW. He is an international speaker on the power of simplicity, and frequently appears on cable and Internet news for his marketing insights.
Samenvatting
Ken Segall put the 'i' in iPad. Now he explains why simplicity is the secret of Apple's success in Insanely Simple.
To Steve Jobs, Simplicity wasn't just a design principle. It was a religion and a weapon. The obsession with Simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011, and guides the way Apple is organized, how it designs products, and how it connects with customers. It's by crushing the forces of Complexity that the company remains on its stellar trajectory.
As creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical campaigns as 'Think Different' and naming the iMac. Insanely Simple is his insider's view of Jobs' world. It reveals the ten elements of Simplicity that have driven Apple's success - which you can use to propel your own organisation. Reading Insanely Simple, you'll be a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You'll understand how his obsession with Simplicity helped Apple perform better and faster.
'A blueprint for running a company the Steve Jobs way ... should be required reading for anyone interested in management and marketing' The Times
'Punchy ... Segall gets inside Apple's branding and marketing to explain its directness and power' Financial Times
Ken Segall worked closely with Steve Jobs as ad agency creative director for NeXT and Apple. He was a member of the team that created Apple's legendary 'Think Different' campaign, and he's responsible for that little "i" that's a part of Apple's most popular products. Segall has also served as creative director for IBM, Intel, Dell, and BMW. He blogs about technology and marketing at kensegall.com/blog, and has fun with it all at scoopertino.com. Follow Segall on Twitter: @ksegall
Productspecificaties
Inhoud
- Taal
- en
- Bindwijze
- Paperback
- Oorspronkelijke releasedatum
- 04 april 2013
- Aantal pagina's
- 256
- Illustraties
- Nee
Betrokkenen
- Hoofdauteur
- Ken Segall
- Hoofduitgeverij
- Penguin Books Ltd
- Co Uitgever(s)
- PEN
Overige kenmerken
- Product breedte
- 129 mm
- Product hoogte
- 16 mm
- Product lengte
- 198 mm
- Studieboek
- Nee
- Verpakking breedte
- 129 mm
- Verpakking hoogte
- 16 mm
- Verpakking lengte
- 198 mm
- Verpakkingsgewicht
- 181 g
EAN
- EAN
- 9780670921195
Je vindt dit artikel in
- Categorieën
- Taal
- Engels
- Boek, ebook of luisterboek?
- Boek
- Beschikbaarheid
- Leverbaar
- Studieboek of algemeen
- Algemene boeken
- Gratis verzending door bol vanaf 20 euro
- Ophalen bij een bol afhaalpunt mogelijk
- 30 dagen bedenktijd en gratis retourneren
- Dag en nacht klantenservice
Anderen bekeken ook
Vaak samen gekocht
Rapporteer dit artikel
Je wilt melding doen van illegale inhoud over dit artikel:
- Ik wil melding doen als klant
- Ik wil melding doen als autoriteit of trusted flagger
- Ik wil melding doen als partner
- Ik wil melding doen als merkhouder
Geen klant, autoriteit, trusted flagger, merkhouder of partner? Gebruik dan onderstaande link om melding te doen.