'Online Shopping' Customer Satisfaction and Loyalty in Norway Good service, good earning in a country rich of oil resource

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  • Engels
  • Paperback
  • 9783843383769
  • 13 januari 2011
  • 84 pagina's
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Samenvatting

In the past decade, there has been a dramatic change in the way consumers have altered their way of shopping. Online shopping is popular now. wherein customer is able to compare the price quoted by different suppliers and choose the best deal from it. Internet marketing is conceptually different from other marketing channels and internet promotes a one to one communication between the seller and the end user with round the clock customer service. It is very important for businesses to understand the customer satisfaction and loyalty because some the customer satisfaction and loyalty are two required things for the well being, profit and long term growth of the firms.In case of Norway, e-commerce has grown tremendously in the recent years. The results of the survey reveal that while a good percentage of Norwegians are satisfied with online shopping only less than half of them stay loyal to their online sellers. The customers will be loyal and can be retained only when online businesses constantly bring improvement in product information on websites, quality and timely delivery of goods and importantly effective website designs.

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Inhoud

Taal
en
Bindwijze
Paperback
Oorspronkelijke releasedatum
13 januari 2011
Aantal pagina's
84
Illustraties
Nee

Betrokkenen

Hoofdauteur
Pervaiz Ali
Tweede Auteur
Sudha Sankaran

Overige kenmerken

Extra groot lettertype
Nee
Product breedte
152 mm
Product hoogte
5 mm
Product lengte
229 mm
Studieboek
Ja
Verpakking breedte
152 mm
Verpakking hoogte
5 mm
Verpakking lengte
229 mm
Verpakkingsgewicht
136 g

EAN

EAN
9783843383769

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