Samsung Rising L' Story intérieure du Giant sud-coréen qui s'est Set à battre Apple et à conquérir la Tech
Auteur:
Geoffrey Cain
- en
- Couverture rigide
- 9781101907252
- 17 mars 2020
- 416 pages
Résumé
An explosive exposé of Samsung that &;reads like a dynastic thriller, rolling through three generations of family intrigue, embezzlement, bribery, corruption, prostitution, and other bad behavior&; (The Wall Street Journal).
Based on years of reporting on Samsung for The Economist, The Wall Street Journal, and Time, from his base in South Korea, and his countless sources inside and outside the company, Geoffrey Cain offers a penetrating look behind the curtains of the biggest company nobody in America knows. Seen for decades in tech circles as a fast follower rather than an innovation leader, Samsung today has grown to become a market leader in the United States and around the globe. They have captured one quarter of the smartphone market and have been pushing the envelope on every front.
Forty years ago, Samsung was a rickety Korean agricultural conglomerate that produced sugar, paper, and fertilizer, located in a backward country with a third-world economy. With the rise of the PC revolution, though, Chairman Lee Byung-chul began a bold experiment: to make Samsung a major supplier of computer chips. The multimillion- dollar plan was incredibly risky. But Lee, wowed by a young Steve Jobs, who sat down with the chairman to offer his advice, became obsessed with creating a tech empire. And in Samsung Rising, we follow Samsung behind the scenes as the company fights its way to the top of tech. It is one of Apple&;s chief suppliers of technology critical to the iPhone, and its own Galaxy phone outsells the iPhone.
Today, Samsung employs over 300,000 people (compared to Apple&;s 80,000 and Google&;s 48,000). The company&;s revenues have grown more than forty times from that of 1987 and make up more than 20 percent of South Korea&;s exports. Yet their disastrous recall of the Galaxy Note 7, with numerous reports of phones spontaneously bursting into flames, reveals the dangers of the company&;s headlong attempt to overtake Apple at any cost.
A sweeping insider account, Samsung Rising shows how a determined and fearless Asian competitor has become a force to be reckoned with.
Based on years of reporting on Samsung for The Economist, The Wall Street Journal, and Time, from his base in South Korea, and his countless sources inside and outside the company, Geoffrey Cain offers a penetrating look behind the curtains of the biggest company nobody in America knows. Seen for decades in tech circles as a fast follower rather than an innovation leader, Samsung today has grown to become a market leader in the United States and around the globe. They have captured one quarter of the smartphone market and have been pushing the envelope on every front.
Forty years ago, Samsung was a rickety Korean agricultural conglomerate that produced sugar, paper, and fertilizer, located in a backward country with a third-world economy. With the rise of the PC revolution, though, Chairman Lee Byung-chul began a bold experiment: to make Samsung a major supplier of computer chips. The multimillion- dollar plan was incredibly risky. But Lee, wowed by a young Steve Jobs, who sat down with the chairman to offer his advice, became obsessed with creating a tech empire. And in Samsung Rising, we follow Samsung behind the scenes as the company fights its way to the top of tech. It is one of Apple&;s chief suppliers of technology critical to the iPhone, and its own Galaxy phone outsells the iPhone.
Today, Samsung employs over 300,000 people (compared to Apple&;s 80,000 and Google&;s 48,000). The company&;s revenues have grown more than forty times from that of 1987 and make up more than 20 percent of South Korea&;s exports. Yet their disastrous recall of the Galaxy Note 7, with numerous reports of phones spontaneously bursting into flames, reveals the dangers of the company&;s headlong attempt to overtake Apple at any cost.
A sweeping insider account, Samsung Rising shows how a determined and fearless Asian competitor has become a force to be reckoned with.
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Contenu
- Langue
- en
- Binding
- Couverture rigide
- Date de sortie initiale
- 17 mars 2020
- Nombre de pages
- 416
- Illustrations
- Non
Personnes impliquées
- Auteur principal
- Geoffrey Cain
- Editeur principal
- Currency
Autres spécifications
- Hauteur de l'emballage
- 36 mm
- Hauteur du produit
- 33 mm
- Largeur d'emballage
- 159 mm
- Largeur du produit
- 163 mm
- Livre d‘étude
- Non
- Longueur d'emballage
- 237 mm
- Longueur du produit
- 241 mm
- Poids de l'emballage
- 635 g
- Police de caractères extra large
- Non
- eWaste
- Non
EAN
- EAN
- 9781101907252
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