Rise Of The Platform Marketer Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms

Name: Rise Of The Platform Marketer
Author: Craig Dempster

Auteur: Craig Dempster

Taal: Engels

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Uitgever: John Wiley & Sons Inc

Auteur: Craig Dempster John Lee

Co-auteur: David S. Williams

Engels
Hardcover
9781119059721
29 mei 2015
240 pagina's

Alle productspecificaties

Samenvatting

Capitalize on the Opportunity of Today's Digital Marketing Platforms

The Rise of the Platform Marketer is a brand new vision for marketing in the digital age. By blending the principles of customer relationship marketing (CRM) with the skills to leverage today's digital audience platforms, such as Google, Facebook, and Twitter, you can build and sustain competitive advantage. The Rise of the Platform Marketer is an essential guide to achieving addressability at scale to maximize the value of every single customer interaction.

Collecting and managing consumer data has always been important, but only now is it possible to effectively leverage data to deliver targeted, personalized experiences that engage audiences where they are. In The Rise of the Platform Marketer, you'll learn how to build the skills required to take advantage of every opportunity to reach your audience. You'll learn how to experiment, how to innovate, and how to become truly customer centric.

The goal of The Rise of the Platform Marketer is to empower readers to build the nine competencies that will maximize the value of every market segment and take full advantage of the everevolving tech ecosystem. It will equip you with fundamental knowledge and best practices in the key areas of identity and audience management, privacy and compliance, media and channel optimization, experience design and creation, platform utilization, measurement, and the technology stack. Armed with these skills, along with an understanding of how to incorporate them into the broader organization, marketers can create customized operating models and indeed the individualized content to engage the right consumer in the right place at the right time.

Written by recognized leaders in the field, with contributions from their expert colleagues at Merkle, the largest privately held marketing agency in the United States, The Rise of the Platform Marketer draws on top-level experience and examples to show what works. If you are ready to begin the change process that will lead to more agile, more forward-thinking, more effective marketing, The Rise of the Platform Marketer is the book for you.

Productspecificaties

Inhoud

Taal: en
Bindwijze: Hardcover
Oorspronkelijke releasedatum: 29 mei 2015
Aantal pagina's: 240
Illustraties: Nee

Betrokkenen

Hoofdauteur: Craig Dempster
Tweede Auteur: John Lee
Co Auteur: David S. Williams
Hoofduitgeverij: John Wiley & Sons Inc

Overige kenmerken

Extra groot lettertype: Nee
Product breedte: 160 mm
Product hoogte: 23 mm
Product lengte: 234 mm
Studieboek: Ja
Verpakking breedte: 165 mm
Verpakking hoogte: 237 mm
Verpakking lengte: 32 mm
Verpakkingsgewicht: 424 g

EAN

EAN: 9781119059721

Je vindt dit artikel in

Categorieën: Managementboeken

E-commerce

Sales & Marketing

Boeken
Taal: Engels
Boek, ebook of luisterboek?: Boek
Beschikbaarheid: Leverbaar
Studieboek of algemeen: Studieboeken

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