Brand Strategy and Management for Law Firms
Afbeeldingen
Sla de afbeeldingen overArtikel vergelijken
Auteur:
Sean Larkan
- Engels
- Paperback
- 9781908640536
- 30 november 2012
- 132 pagina's
Samenvatting
This report presents a comprehensive framework and guidelines for developing a brand strategy tailored to your firm.
The success or failure of your firm is determined by how your clients and employees view your brand - simple. An effective brand strategy that is clearly understood and supported throughout your firm is crucial if you want to attract and retain profitable clients and sustain a talented workforce. Brand Strategy and Management for Law Firms report provides a comprehensive framework and guidelines for developing a brand strategy tailored to your firm. Packed with key concepts, practical tools, tips and advice this report will give you an understanding of brand and how it can be developed and strengthened as your firm's most invaluable asset. Specifically, this report will help you to: * Understand the key elements of personal brands, firm brand, and the employment brand - and how they relate to each other; * Align your brand strategy with your overall firm strategy, vision and values; * Realise the importance of brand names, icons or logos, design and aesthetics; * Understand the key brand considerations when using online channels - websites, blogs, LinkedIn, Twitter and Facebook; * Create a customised brand stress-test and make improvements to strengthen your firm's brand accordingly and ensure its success; * Get partners and staff on board to support and grow your brand; and * Avoid brand mistakes and overcome the common challenges - including recommended steps for managing your brand before, during and following a merger. Brand Strategy and Management for Law Firms features insightful case studies, examples and expert contributions from the likes of Norton Rose South Africa, DLA Phillips Fox, Lex Mundi, Lex Africa and more - They reveal practical tips, lessons learned and mistakes made that will prove invaluable in the development and management of your own brand strategy.
The success or failure of your firm is determined by how your clients and employees view your brand - simple. An effective brand strategy that is clearly understood and supported throughout your firm is crucial if you want to attract and retain profitable clients and sustain a talented workforce. Brand Strategy and Management for Law Firms report provides a comprehensive framework and guidelines for developing a brand strategy tailored to your firm. Packed with key concepts, practical tools, tips and advice this report will give you an understanding of brand and how it can be developed and strengthened as your firm's most invaluable asset. Specifically, this report will help you to: * Understand the key elements of personal brands, firm brand, and the employment brand - and how they relate to each other; * Align your brand strategy with your overall firm strategy, vision and values; * Realise the importance of brand names, icons or logos, design and aesthetics; * Understand the key brand considerations when using online channels - websites, blogs, LinkedIn, Twitter and Facebook; * Create a customised brand stress-test and make improvements to strengthen your firm's brand accordingly and ensure its success; * Get partners and staff on board to support and grow your brand; and * Avoid brand mistakes and overcome the common challenges - including recommended steps for managing your brand before, during and following a merger. Brand Strategy and Management for Law Firms features insightful case studies, examples and expert contributions from the likes of Norton Rose South Africa, DLA Phillips Fox, Lex Mundi, Lex Africa and more - They reveal practical tips, lessons learned and mistakes made that will prove invaluable in the development and management of your own brand strategy.
Productspecificaties
Wij vonden geen specificaties voor jouw zoekopdracht '{SEARCH}'.
Inhoud
- Taal
- en
- Bindwijze
- Paperback
- Oorspronkelijke releasedatum
- 30 november 2012
- Aantal pagina's
- 132
Betrokkenen
- Hoofdauteur
- Sean Larkan
- Hoofduitgeverij
- Ark Group
Overige kenmerken
- Product breedte
- 156 mm
- Product lengte
- 234 mm
- Studieboek
- Ja
- Verpakking breedte
- 156 mm
- Verpakking hoogte
- 234 mm
- Verpakking lengte
- 234 mm
EAN
- EAN
- 9781908640536
Je vindt dit artikel in
- Boek, ebook of luisterboek?
- Boek
- Taal
- Engels
- Beschikbaarheid
- Leverbaar
- Studieboek of algemeen
- Studieboeken
Kies gewenste uitvoering
Kies je bindwijze
Bekijk alle bindwijzen (3)
Prijsinformatie en bestellen
De prijs van dit product is 355 euro en 99 cent.
2 - 3 weken
Verkoop door bol
- Prijs inclusief verzendkosten, verstuurd door bol
- Ophalen bij een bol afhaalpunt mogelijk
- 30 dagen bedenktijd en gratis retourneren
- Dag en nacht klantenservice
Alle bindwijzen en edities (3)
-
212,99Direct beschikbaar
-
377,99Direct beschikbaar
-
355,992 - 3 weken
Levertijd
We doen er alles aan om dit artikel op tijd te bezorgen. Het is echter in een enkel geval mogelijk dat door omstandigheden de bezorging vertraagd is.
Bezorgopties
We bieden verschillende opties aan voor het bezorgen of ophalen van je bestelling. Welke opties voor jouw bestelling beschikbaar zijn, zie je bij het afronden van de bestelling.
Tooltip
Rapporteer dit artikel
Je wilt melding doen van illegale inhoud over dit artikel:
- Ik wil melding doen als klant
- Ik wil melding doen als autoriteit of trusted flagger
- Ik wil melding doen als partner
- Ik wil melding doen als merkhouder
Geen klant, autoriteit, trusted flagger, merkhouder of partner? Gebruik dan onderstaande link om melding te doen.