Digital Disruption Unleashing the Next Wave of Innovation

Name: Digital Disruption
Author: James Mcquivey

Auteur: James Mcquivey

Taal: Engels

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Auteur: James Mcquivey James Mcquivey

Engels
Hardcover
9781477800126
26 februari 2013
171 pagina's

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Samenvatting

The barriers to entry in your market just vanished. Unexpected competitors are swarming in. Are you ready? You always knew digital was going to change things, but you didn't realize how close to home it would hit. In every industry, digital competitors are taking advantage of new platforms, tools, and relationships to undercut competitors, get closer to customers, and disrupt the usual ways of doing business. The only way to compete is to evolve. James McQuivey of Forrester Research has been teaching people how to do this for over a decade. He's gone into the biggest companies, even in traditional industries like insurance and consumer packaged goods, and changed the way they think about innovation. Now he's sharing his approach with you. McQuivey will show you how Dr. Hugh Reinhoff of Ferrokin BioSciences disrupted the pharmaceutical industry, streamlining connections with doctors and regulators to bring molecules to market far faster-and then sold out for $100 million. How Charles Teague and his team of four people created Lose It!, a weight loss application that millions have adopted, achieving rapid success and undermining titans like Weight Watchers and Jenny Craig in the process. Regardless of your background and industry, you can learn how to be a digital disruptor too. First, adopt the right mindset: Take risks, invest as cheaply as possible, and build on existing platforms to find the fastest path to solving a customer's problem. Second, seek the adjacent possible -the space just next to yours where new technology creates opportunity. That's how Benjamin Rubin and Paolo DePetrillo of Zeo created a $100 sleep monitor that does much of what you'd get from a $3,000 sleep lab visit. Finally, disrupt yourself. Use these tools to make parts of your business obsolete before your competitors do. That's what Tim FitzRandolph did at Disney, creating a game that shot to the top of the app store charts. With the tools in this book you can assess your readiness, learn the disruptive mindset, and innovate rapidly, starting right within your own business.

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Taal: en
Bindwijze: Hardcover
Oorspronkelijke releasedatum: 26 februari 2013
Aantal pagina's: 171
Illustraties: Nee

Betrokkenen

Hoofdauteur: James Mcquivey
Tweede Auteur: James Mcquivey
Hoofduitgeverij: Amazon Publishing

Overige kenmerken

Extra groot lettertype: Nee
Product breedte: 159 mm
Product hoogte: 25 mm
Product lengte: 235 mm
Studieboek: Nee
Verpakking breedte: 161 mm
Verpakking hoogte: 25 mm
Verpakking lengte: 235 mm
Verpakkingsgewicht: 412 g

EAN

EAN: 9781477800126

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Categorieën: Managementboeken

Bedrijfskunde

Boeken
Boek, ebook of luisterboek?: Boek
Taal: Engels
Studieboek of algemeen: Algemene boeken
Beschikbaarheid: Leverbaar

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