Fashion!

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  • Engels
  • Hardcover
  • 9781605254630
  • 13 april 2011
  • 528 pagina's
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Samenvatting

Fashion! gives your students an in-depth look at the exciting world of the fashion scene. This colorful text is designed for nonlaboratory textile and clothing courses. Fashion! includes hundreds of images to illustrate concepts and enhance learning.Fashion! can help your students become future employees in fashion-related businesses by helping them:
• Understand the apparel industry and learn the skills needed to become more attuned to consumer concerns.
• Explore globalization and trends for textile companies, apparel manufacturers, retailers, and consumers, including industry-wide collaboration, multichannel retailing, and cross-channel shopping.
• Analyze how Internet technology is changing fashion firms’ product development, promotion, and selling through electronics (e-commerce) and how mobile applications and social media affect consumer comparison shopping and buying practices (m-commerce).
• Weigh the dilemma of imports, environmental sustainability, and ethical and social issues about companies when buying their goods.
• Discuss how to deter, detect, and defend against identity theft.
• Describe fashion design techniques.
• Gain exposure to the career clusters and the many career opportunities in the apparel industry.

Productspecificaties

Inhoud

Taal
en
Bindwijze
Hardcover
Oorspronkelijke releasedatum
13 april 2011
Aantal pagina's
528
Illustraties
Nee

Betrokkenen

Hoofdauteur
Mary G Wolfe
Hoofduitgeverij
Goodheart-Willcox Pub

Vertaling

Originele titel
Fashion!

Overige kenmerken

Editie
6th
Studieboek
Nee
Verpakking breedte
229 mm
Verpakking hoogte
25 mm
Verpakking lengte
292 mm
Verpakkingsgewicht
1361 g

EAN

EAN
9781605254630

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