Flip the Script Getting People to Think Your Idea is Their Idea

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  • Engels
  • Paperback
  • 9780349418858
  • 09 juni 2022
  • 256 pagina's
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Samenvatting

In this much anticipated follow up book to the cult hit, Pitch Anything, Oren outlines a powerful new strategy for closing sales: the art of making prospects think that your idea is really their idea.

This book will change the way you think about persuasion, and have you closing deals in no time.

These days, it's just not enough to make a great pitch. Over decades of being marketed, pitched, sold (and lied) to, we've grown resistant to sales persuasion. The moment we feel pressured to buy, we pull away. And if we're told what to think, our defences go up.

That's why Oren Klaff, bestselling author of Pitch Anything, has devised a new approach to persuasion based on a simple insight: everyone trusts their own ideas. Instead of pushing your idea on your buyer, guide them to discover it on their own and they will get excited about it.
In Flip the Script, Klaff breaks down this insight into a series of actionable steps packed with examples of the long-shot and hilarious deals that Klaff has pulled off for the most entertaining, informative masterclass in dealmaking you'll find anywhere.

'In Flip the Script Oren Klaff gives readers powerful tools that will help them get what they want . . . his techniques will show you how to create an entirely different dynamic. A game-changing read' Daymond John, co-star of Shark Tank and author of The Power of Broke and Rise and Grind

'Oren Klaff is one of the most engaging writers in the business world today. Flip the Script is hugely entertaining - you'll find yourself eagerly turning the pages . . . then suddenly look up and realise he's just taught you a whole new set of complex sales techniques, and somehow made it fun'
Matthew Dixon, co-author of The Challenger Sale

Productspecificaties

Inhoud

Taal
en
Bindwijze
Paperback
Oorspronkelijke releasedatum
09 juni 2022
Aantal pagina's
256
Illustraties
Nee

Betrokkenen

Hoofdauteur
Oren Klaff
Hoofduitgeverij
Piatkus Books

Overige kenmerken

Product breedte
126 mm
Product hoogte
22 mm
Product lengte
196 mm
Studieboek
Ja
Verpakking breedte
126 mm
Verpakking hoogte
20 mm
Verpakking lengte
195 mm
Verpakkingsgewicht
409 g

EAN

EAN
9780349418858

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