Innovation Management and New Product Development
Afbeeldingen
Artikel vergelijken
Uitgever: Pearson Education Limited
- Engels
- Paperback
- 9781292251523
- 28 december 2020
- 568 pagina's
Samenvatting
Explore key concepts ofmanaging innovation and engage with latest developments in the field
InnovationManagement and New Product Development, 7th Edition, by Trottis an established textbook on innovation management, management of technology,new product development and entrepreneurship. It provides an evidence-basedapproach to managing innovation in a wide range of contexts, includingmanufacturing, services, small to large organisations and the private andpublic sectors. The book keeps you abreast of the recent developments in thefield of innovation and how the subject is being discussed in the widerbusiness world through up-to-date examples, case studies, illustrations andimages in every chapter. Clear and informed coverage of the managementprocesses of new product development, coupled with a practical orientation oftaking you through real-life challenges and dilemmas, makes it an essentialtextbook for MBA, MSc and advanced undergraduate courses.
About the author:
PaulTrott is Professor of Innovation Management at the Business School,University of Portsmouth, and Professor of Innovation Management &Entrepreneurship at Delft University of Technology, Netherlands. His researchis widely cited and is published in many journals including Research Policy,R&D Management, Technovation, International Journal of InnovationManagement and Marketing Management.
Pearson, the world's learning company.
Explore key concepts of managing innovation and engage with latest developments in the field
Innovation Management and New Product Development, 7th Edition, by Trott is an established textbook on innovation management, management of technology, new product development and entrepreneurship. It provides an evidence-based approach to managing innovation in a wide range of contexts, including manufacturing, services, small to large organisations and the private and public sectors. The book keeps you abreast of the recent developments in the field of innovation and how the subject is being discussed in the wider business world through up-to-date examples, case studies, illustrations and images in every chapter. Clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking you through real-life challenges and dilemmas, makes it an essential textbook for MBA, MSc and advanced undergraduate courses.
Pearson, the world's learning company.
Productspecificaties
Inhoud
- Taal
- en
- Bindwijze
- Paperback
- Oorspronkelijke releasedatum
- 28 december 2020
- Aantal pagina's
- 568
- Illustraties
- Nee
Betrokkenen
- Hoofdauteur
- Paul Trott
- Hoofduitgeverij
- Pearson Education Limited
Vertaling
- Originele titel
- Trott:Innovation Management and _p4
Overige kenmerken
- Editie
- 7
- Product breedte
- 188 mm
- Product hoogte
- 20 mm
- Product lengte
- 244 mm
- Studieboek
- Ja
- Verpakking breedte
- 188 mm
- Verpakking hoogte
- 20 mm
- Verpakking lengte
- 244 mm
- Verpakkingsgewicht
- 943 g
EAN
- EAN
- 9781292251523
Je vindt dit artikel in
- Beschikbaarheid
- Leverbaar
- Taal
- Engels
- Select-bezorgopties
- Vandaag Bezorgd, Avondbezorging, Zondagbezorging, Gratis verzending
- Boek, ebook of luisterboek?
- Boek
Kies gewenste uitvoering
Prijsinformatie en bestellen
De prijs van dit product is 81 euro en 99 cent.- Prijs inclusief verzendkosten, verstuurd door bol
- Ophalen bij een bol afhaalpunt mogelijk
- 30 dagen bedenktijd en gratis retourneren
- Dag en nacht klantenservice
- Vandaag nog in huis (bestel ma-vr voor 12:00, bezorging tussen 17:00 en 22:00)
- Doordeweeks ook ’s avonds in huis
- Ook zondag in huis (bestel voor za 23:59)
Vaak samen gekocht
Rapporteer dit artikel
Je wilt melding doen van illegale inhoud over dit artikel:
- Ik wil melding doen als klant
- Ik wil melding doen als autoriteit of trusted flagger
- Ik wil melding doen als partner
- Ik wil melding doen als merkhouder
Geen klant, autoriteit, trusted flagger, merkhouder of partner? Gebruik dan onderstaande link om melding te doen.