Managing Customer Relationships Using Customer Care Techniques Strategy Development of an International Enterprise

Name: Managing Customer Relationships Using Customer Care Techniques
Author: Anna Brzozowska

Auteur: Anna Brzozowska

Taal: Engels

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Auteur: Anna Brzozowska

Engels
Paperback
9781032713908
15 mei 2024
164 pagina's

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Samenvatting

In today's global business environment, Customer Relationship Management (CRM) has become the key to the success of many international enterprises.This book offers a comprehensive analysis of this crucial business aspect, focusing on how companies can effectively manage their customer relationships in the context of global expansion.

In today’s global business environment, Customer Relationship Management (CRM) has become key to the success of many international enterprises. Managing Customer Relationships Using Customer Care Techniques: Strategy Development of an International Enterprise offers a comprehensive analysis of this crucial business aspect, focusing on how companies can effectively manage their customer relationships in the context of global expansion. This book stands out with its unique approach to CRM, blending theory with practice and providing readers with a deep understanding of how CRM influences the strategies of international enterprises.

The book is divided into four main parts, each focusing on a different aspect of customer relationship management. The first part focuses on creating strategies in the context of customer relationships in international enterprises, the second part discusses the essence of the CRM concept in companies, the third part delves into the strategy of a global enterprise from the customer relationship perspective, and the fourth part centers on the evaluation and optimization of customer care strategy in modern business.

Key Features:

• In-depth analysis of the CRM concept in the context of international business.

• Discussion on the evolution of the CRM idea over the years.

• Introduction to integrated customer relationship management systems in global enterprises.

• Analysis of the impact of social media on CRM.

• Practical insights on measuring the effectiveness of customer care activities.

Managing Customer Relationships Using Customer Care Techniques: Strategy Development of an International Enterprise is a must-read for managers, business consultants, business students, and anyone wanting to understand how to effectively manage customer relationships in an international business environment.

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Taal: en
Bindwijze: Paperback
Oorspronkelijke releasedatum: 15 mei 2024
Aantal pagina's: 164

Betrokkenen

Hoofdauteur: Anna Brzozowska
Hoofduitgeverij: Crc Press

Overige kenmerken

Product breedte: 156 mm
Product lengte: 234 mm
Verpakking breedte: 156 mm
Verpakking lengte: 234 mm
Verpakkingsgewicht: 320 g

EAN

EAN: 9781032713908

Je vindt dit artikel in

Categorieën: Technologie & Bouwkunde

Computers & Informatica

Economie & Financiën

Managementboeken

Bedrijfsapplicaties

Computertechnologie

Netwerken

Economie

Bedrijfsorganisatie

Strategie

Sales & Marketing

Ondernemingssoftware

Netwerkbeheer

Klantenservice

Boeken
Taal: Engels
Beschikbaarheid: Leverbaar
Boek, ebook of luisterboek?: Boek
Studieboek of algemeen: Studieboeken

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