Marketing Wisdom

Uitgever: Springer Verlag, Singapore

Taal: Engels

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Engels
Hardcover
9789811077234
11 september 2018
171 pagina's

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Samenvatting

This book represents the work of some of the contemporary world leaders in marketing. With new ideas and nuances being discovered every day, it has become a real challenge for marketers and students of marketing to keep up to date on important contemporary marketing concepts.

This book represents the work of some of the contemporary world leaders in marketing. The contributors are authors of a set of path-breaking books on marketing. To ensure sufficient depth of coverage, the contributors have taken the essence of their earlier books and combined it with their latest understanding and cases. This has served to enhance the content and put it in the readers’ current context.

It is common knowledge that keeping pace with the growing application of marketing requires a novel approach. With new ideas and nuances being discovered every day, it has become a real challenge for marketers and students of marketing to keep up to date on important contemporary marketing concepts. Given its unique approach and thoughtful curation, this book presents readers with diversity of perspectives along with a unique depth of thinking.

Some of the contributors:

Don Peppers & Martha Rogers, Lance Bettencourt, Jagdish Sheth & Rajendra Sisodia, Erich Joachimsthaler, Philip Kotler, Matt Watkinson, Bob Gilbreath, Mark Ingwer, Michael Schrage, John Simmons & Richard Owen

"This anthology is a must read and I truly enjoyed Philip Kotler's article on how positioning and differentiation can help brands deeply engage citizens"

- Prof. Diana Derval, author of "Designing Luxury Brands: The Science of Pleasing Customers' Senses"

“How better to distill the wisdom of leading thinkers on marketing than to ask award-winning authors to capture the essence of their thinking in a tight chapter. The result is a rich and rewarding source of ideas, concepts and insights into the fluid world of marketing. A valuable addition to the libraries of thoughtful marketers.”

- Professor George S. Day, Geoffrey T. Boisi Professor Emeritus, Wharton School, University of Pennsylvania, USA

Productspecificaties

Inhoud

Taal: en
Bindwijze: Hardcover
Oorspronkelijke releasedatum: 11 september 2018
Aantal pagina's: 171
Illustraties: Nee

Betrokkenen

Hoofdredacteur: Kartikeya Kompella
Hoofduitgeverij: Springer Verlag, Singapore

Overige kenmerken

Editie: 1st ed. 2019
Extra groot lettertype: Nee
Product breedte: 155 mm
Product lengte: 235 mm
Studieboek: Nee
Verpakking breedte: 155 mm
Verpakking hoogte: 235 mm
Verpakking lengte: 235 mm
Verpakkingsgewicht: 454 g

EAN

EAN: 9789811077234

Je vindt dit artikel in

Categorieën: Managementboeken

Communicatie & Presentatie

Sales & Marketing

Klantenservice

Marktonderzoek

Online marketing

Boeken
Taal: Engels
Boek, ebook of luisterboek?: Boek
Studieboek of algemeen: Studieboeken
Beschikbaarheid: Leverbaar

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