Quantifying the User Experience Practical Statistics for User Research

Name: Quantifying the User Experience
Author: Jeff Sauro

Auteur: Jeff Sauro

Taal: Engels

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Auteur: Jeff Sauro James R Lewis

Co-auteur: Jeff Sauro

Engels
Paperback
9780128023082
09 augustus 2016
350 pagina's

Alle productspecificaties

Samenvatting

Quantifying the User Experience: Practical Statistics for User Research, Second Edition, provides practitioners and researchers with the information they need to confidently quantify, qualify, and justify their data. The book presents a practical guide on how to use statistics to solve common quantitative problems that arise in user research. It addresses questions users face every day, including, Is the current product more usable than our competition? Can we be sure at least 70% of users can complete the task on their first attempt? How long will it take users to purchase products on the website?

This book provides a foundation for statistical theories and the best practices needed to apply them. The authors draw on decades of statistical literature from human factors, industrial engineering, and psychology, as well as their own published research, providing both concrete solutions (Excel formulas and links to their own web-calculators), along with an engaging discussion on the statistical reasons why tests work and how to effectively communicate results. Throughout this new edition, users will find updates on standardized usability questionnaires, a new chapter on general linear modeling (correlation, regression, and analysis of variance), with updated examples and case studies throughout.

Completely updated to provide practical guidance on solving usability testing problems with statistics for any project, including those using Six Sigma practices
Includes new and revised information on standardized usability questionnaires
Includes a completely new chapter introducing correlation, regression, and analysis of variance
Shows practitioners which test to use, why they work, and best practices for application, along with easy-to-use Excel formulas and web-calculators for analyzing data
Recommends ways for researchers and practitioners to communicate results to stakeholders in plain English

Productspecificaties

Inhoud

Taal: en
Bindwijze: Paperback
Oorspronkelijke releasedatum: 09 augustus 2016
Aantal pagina's: 350
Illustraties: Met illustraties

Betrokkenen

Hoofdauteur: Jeff Sauro
Tweede Auteur: James R Lewis
Co Auteur: Jeff Sauro
Hoofduitgeverij: Morgan Kaufmann

Overige kenmerken

Editie: 2
Extra groot lettertype: Nee
Product breedte: 191 mm
Product hoogte: 28 mm
Product lengte: 235 mm
Studieboek: Ja
Verpakking breedte: 182 mm
Verpakking hoogte: 21 mm
Verpakking lengte: 224 mm
Verpakkingsgewicht: 712 g

EAN

EAN: 9780128023082

Je vindt dit artikel in

Categorieën: Computers & Informatica

Computertechnologie

Mens-computerinteractie

Boeken
Taal: Engels
Beschikbaarheid: Leverbaar
Boek, ebook of luisterboek?: Boek
Studieboek of algemeen: Algemene boeken

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