Selling Luxury Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale
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Uitgever: John Wiley & Sons Inc
Auteur:
Robin Lent
Genevieve Tour
Co-auteur:
Robin Lent
Genevieve Tour
- Engels
- Hardcover
- 9780470457993
- 26 juni 2009
- 158 pagina's
Samenvatting
Selling high end luxury creations requires a different set of skills than does traditional selling. Clients have high expectations for the service they receive and base their purchasing decisions more on emotion and desire than practical need. Whether you are selling diamond bracelets or sports cars, the key to concluding the sale lies in how well you sell rather than what you sell.
In Selling Luxury, Robin Lent and Geneviève Tour explore every component of luxury sales and offer proven, practical strategies for connecting with customers. Rather than sales associates, the luxury market calls for ''Sales Ambassadors'' who represent the brand with distinction. Sales Ambassadors understand how to connect with customers by discovering their unique moti vational desires. This requires a multitude of specialized skills: passion, perseverance, empathy, daring, and curiosity. Through personalized service each and every time, Sales Ambassadors are able to build trust, brand loyalty, and lasting customer relationships.
If you want to succeed in the luxury sales universe, Selling Luxury is for you. You ll pick up the skills and approaches that work everyday in a multitude of situations. You ll learn how to:
The universe of luxury is no place for traditional hard sell tactics. Instead, you have to subtly adapt to your customer in a deeper way. Doing so takes a truly personal touch. Selling Luxury shows you how to develop these skills and make them a key part of your own unique selling style.
In Selling Luxury, Robin Lent and Geneviève Tour explore every component of luxury sales and offer proven, practical strategies for connecting with customers. Rather than sales associates, the luxury market calls for ''Sales Ambassadors'' who represent the brand with distinction. Sales Ambassadors understand how to connect with customers by discovering their unique moti vational desires. This requires a multitude of specialized skills: passion, perseverance, empathy, daring, and curiosity. Through personalized service each and every time, Sales Ambassadors are able to build trust, brand loyalty, and lasting customer relationships.
If you want to succeed in the luxury sales universe, Selling Luxury is for you. You ll pick up the skills and approaches that work everyday in a multitude of situations. You ll learn how to:
- Connect emotionally with customers
- Exceed your customers expectations
- Turn every customer contact into a brand experience
- Personalize your customer service
- Learn about customers through observing and discovery
- Create the desire to purchase
- Deal positively with customer objections
- Build a relationship of trust and brand loyalty
The universe of luxury is no place for traditional hard sell tactics. Instead, you have to subtly adapt to your customer in a deeper way. Doing so takes a truly personal touch. Selling Luxury shows you how to develop these skills and make them a key part of your own unique selling style.
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Inhoud
- Taal
- en
- Bindwijze
- Hardcover
- Oorspronkelijke releasedatum
- 26 juni 2009
- Aantal pagina's
- 158
- Illustraties
- Nee
Betrokkenen
- Hoofdauteur
- Robin Lent
- Tweede Auteur
- Genevieve Tour
- Co Auteur
- Genevieve Tour
- Hoofduitgeverij
- John Wiley & Sons Inc
Overige kenmerken
- Extra groot lettertype
- Nee
- Product breedte
- 159 mm
- Product hoogte
- 19 mm
- Product lengte
- 235 mm
- Studieboek
- Ja
- Verpakking breedte
- 149 mm
- Verpakking hoogte
- 22 mm
- Verpakking lengte
- 337 mm
- Verpakkingsgewicht
- 919 g
EAN
- EAN
- 9780470457993
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