The AFP/Wiley Fund Development Series 192 - Donor-Centered Planned Gift Marketing Ebook Tooltip Ebooks kunnen worden gelezen op uw computer en op daarvoor geschikte e-readers. (AFP Fund Development Series)
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- Engels
- E-book
- 9780470915332
- 29 november 2010
- 304 pagina's
- Adobe ePub
Samenvatting
A fresh step-by-step guide for identifying your nonprofit's planned giving prospects and inspiring them to give generously
Donor-Centered Planned Gift Marketing helps nonprofit organizations move beyond traditional marketing techniques that have historically yielded only modest results and reveals how putting the focus on the donor can produce the best outcomes for all. Here, nonprofits new to gift planning will learn to market effectively from the start while those with established programs will discover ways to enhance their efforts. You will learn about various donor-centered marketing channels and techniques, as well as how to generate internal support for an improved planned gift marketing effort.
- Full of useful and proven tips you can implement for immediate results
- Offers practical tools including forms and checklists
- Includes a worksheet to help organizations calculate their planned giving potential
Sharing the latest research findings, this book shows you how to identify who your planned giving prospects are. You will learn how to effectively focus on them through meaningful communication that ultimately inspires them to give-and give more.
Productspecificaties
Inhoud
- Taal
- en
- Bindwijze
- E-book
- Oorspronkelijke releasedatum
- 29 november 2010
- Aantal pagina's
- 304
- Ebook Formaat
- Adobe ePub
- Illustraties
- Nee
Betrokkenen
- Hoofdauteur
- Michael J. Rosen
- Hoofduitgeverij
- Wiley
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- Android (smartphone en tablet) | Kobo e-reader | Desktop (Mac en Windows) | iOS (smartphone en tablet) | Windows (smartphone en tablet)
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- 1
- Studieboek
- Nee
EAN
- EAN
- 9780470915332
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