Tilt: Shifting Your Strategy from Products to Customers Shifting Your Strategy from Products to Customers

Name: Tilt: Shifting Your Strategy from Products to Customers
Author: Niraj Dawar

Auteur: Niraj Dawar

Taal: Engels

Afbeeldingen

Artikel vergelijken

Vergelijk met andere artikelen

Bekijk nu

Auteur: Niraj Dawar N. Dawar

Engels
Hardcover
9781422187173
05 november 2013
240 pagina's

Alle productspecificaties

Samenvatting

Shift your strategy downstream. Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again. Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor, or by coming up with more efficient ways to move and store inventory--and by inventing exciting new products that competitors could not replicate. But these sources of competitive advantage are being irreversibly leveled by globalization and technology. Today, competitors can rapidly decipher and deploy the recipe for your product's secret sauce and use it against you. Upstream, product-related advantages are rapidly eroding. This does not mean that competitive advantage is a thing of the past. Rather, its center has shifted. As marketing professor Niraj Dawar compellingly argues, advantage is now found downstream, where companies interact with customers in the marketplace. Tilt will help you grasp the global nature of this downstream shift and its profound implications for your strategy and your organization. With vivid examples from around the world, ranging across industries and sectors, Dawar shows how companies are reorienting their strategies around customer interactions to create and capture unique value. And he demonstrates how, unlike product-related advantage, this value is cumulative, continuously building over time. In an increasingly customer-centered world marketplace, let Tilt serve as your guide to shifting your strategy downstream--and achieving enduring competitive advantage.

Productspecificaties

Inhoud

Taal: en
Bindwijze: Hardcover
Oorspronkelijke releasedatum: 05 november 2013
Aantal pagina's: 240
Illustraties: Nee

Betrokkenen

Hoofdauteur: Niraj Dawar
Tweede Auteur: N. Dawar
Hoofduitgeverij: Harvard Business Review Press

Overige kenmerken

Extra groot lettertype: Nee
Studieboek: Ja
Verpakking breedte: 164 mm
Verpakking hoogte: 25 mm
Verpakking lengte: 242 mm
Verpakkingsgewicht: 444 g

EAN

EAN: 9781422187173

Je vindt dit artikel in

Categorieën: Economie & Financiën

Managementboeken

Economie

Sales & Marketing

Gedragseconomie

Klantenservice

Boeken
Taal: Engels
Beschikbaarheid: Leverbaar
Boek, ebook of luisterboek?: Boek
Studieboek of algemeen: Studieboeken

Reviews

Nog geen reviews

Hoe controleren en plaatsen wij reviews? Hoe controleren en plaatsen wij reviews?

Negatief, positief, neutraal: we zetten een review altijd online. We controleren wel eerst of ’ie voldoet aan onze reviewvoorwaarden en niet nep is. We controleren ook of ’ie is geschreven door iemand die het artikel heeft gekocht via bol.com en zetten dit er dan bij. De controles gebeuren automatisch, al kijken er soms mensen mee. Bol.com betaalt niet voor reviews. Als een reviewer door een andere partij is vergoed, staat dit in de review zelf.