Tilt Luisterboek Tooltip Luisterboeken beluister je met de bol.com Kobo app. Shifting Your Strategy from Products to Customers
Afbeeldingen
Sla de afbeeldingen overArtikel vergelijken
- Engels
- Digitaal luisterboek
- 9781469029177
- 01 april 2014
- Speelduur: 06:01:04 minuten
Samenvatting
Shift your strategy downstream. Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again. Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor, or by coming up with more efficient ways to move and store inventory-and by inventing exciting new products that competitors could not replicate. But these sources of competitive advantage are being irreversibly leveled by globalization and technology. Today, competitors can rapidly decipher and deploy the recipe for your product's secret sauce and use it against you. “Upstream,” product-related advantages are rapidly eroding. This does not mean that competitive advantage is a thing of the past. Rather, its center has shifted. As marketing professor Niraj Dawar compellingly argues, advantage is now found “downstream,” where companies interact with customers in the marketplace. Tilt will help you grasp the global nature of this downstream shift and its profound implications for your strategy and your organization. With vivid examples from around the world, ranging across industries and sectors, Dawar shows how companies are reorienting their strategies around customer interactions to create and capture unique value. And he demonstrates how, unlike product-related advantage, this value is cumulative, continuously building over time. In an increasingly customer-centered world marketplace, let Tilt serve as your guide to shifting your strategy downstream-and achieving enduring competitive advantage.
Productspecificaties
Inhoud
- Taal
- en
- Bindwijze
- Digitaal luisterboek
- Oorspronkelijke releasedatum
- 01 april 2014
- Speelduur
- 06:01:04
- Illustraties
- Nee
Betrokkenen
- Hoofdauteur
- Niraj Dawar
- Tweede Auteur
- N. Dawar
- Verteller
- Walter Dixon
- Hoofduitgeverij
- Ascent Audio
Overige kenmerken
- Studieboek
- Ja
EAN
- EAN
- 9781469029177
Je vindt dit artikel in
- Categorieën
- Taal
- Engels
- Beschikbaarheid
- Leverbaar
- Boek, ebook of luisterboek?
- Luisterboek
Kies gewenste uitvoering
Prijsinformatie en bestellen
De prijs van dit product is 27 euro en 99 cent.- Kies uit meer dan 100.000 Nederlands- en Engelstalige luisterboeken
- Download de speciale bol Kobo app
- Luister je boek waar en wanneer je maar wilt – online en offline
- Dag en nacht klantenservice
- Veilig betalen
Rapporteer dit artikel
Je wilt melding doen van illegale inhoud over dit artikel:
- Ik wil melding doen als klant
- Ik wil melding doen als autoriteit of trusted flagger
- Ik wil melding doen als partner
- Ik wil melding doen als merkhouder
Geen klant, autoriteit, trusted flagger, merkhouder of partner? Gebruik dan onderstaande link om melding te doen.