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Fostering Sustainable Behavior An Introduction to Community-Based Social Marketing

Name: Fostering Sustainable Behavior
Author: Doug Mckenzie-Mohr

Auteur: Doug Mckenzie-Mohr

Taal: Engels

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Auteur: Doug Mckenzie-Mohr William Smith

Co-auteur: William Smith

Engels
Paperback
9780865716421
01 februari 2011
171 pagina's

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Samenvatting

We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. This book explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change.

Advance Praise for Fostering Sustainable Behavior

"More than a book, McKenzie-Mohr has given us a complete system for designing effective environmental programs. Solidly grounded in research, and extensively field-tested in community programs, the tools described in this book can be applied to improve the effectiveness of any environmental program. Simply put, if you work on environmental issues, this book is indispensable. "
- Dan Dolderman, University of Toronto

"Over the last 2 decades, CBSM has revolutionized the development, implementation and promotion of environmental programs."
- Ken Donnelly, Lura Consulting

"Fostering Sustainable Behavior should be required reading for anyone who develops or manages an environmental program."
- Wesley Schultz, California State University, San Marcos

"The 3rd edition of Fostering Sustainable Behavior should serve as the core foundational work for every practitioner, educator, and researcher interested in creating programs to achieve the book's title. McKenzie-Mohr has thoughtfully accumulated and organized techniques and practices essential to this goal, many of them derived from learnings common to multiple behavioral science disciplines. The book is packed with important information, while being a quick and entertaining read."
- K. Carrie Armel, Stanford University

"Fostering Sustainable Behavior is a must read for anyone hoping to achieve actual behavior change, as well as for anyone teaching the psychology of behavior change. The concepts presented in this book have revolutionized my work as a scholar and an activist."
- Cynthia McPherson Frantz, Oberlin College

About the Book

Recommended by Time Magazine, this ground-breaking book introduces community-based social marketing and illustrates how it can be used to foster sustainable behavior. Community-based social marketing is a proven breakthrough in delivering environmental programs and is now being used in thousands of programs across the globe. This book was written for those who design, implement and evaluate programs to foster sustainable behavior.

About the Author

Doug McKenzie-Mohr is the founder of community-based social marketing. He has worked internationally with a diverse array of governmental and nongovernmental agencies, assisting them in identifying the barriers to behavior change and in developing and evaluating community-based social marketing initiatives to overcome these barriers. He is a former Professor of Psychology at St. Thomas University in Canada.

Productspecificaties

Inhoud

Taal: en
Bindwijze: Paperback
Oorspronkelijke releasedatum: 01 februari 2011
Aantal pagina's: 171
Illustraties: Nee

Betrokkenen

Hoofdauteur: Doug Mckenzie-Mohr
Tweede Auteur: William Smith
Co Auteur: William Smith
Hoofduitgeverij: GAZQ

Overige kenmerken

Editie: 3
Extra groot lettertype: Nee
Product breedte: 191 mm
Product hoogte: 13 mm
Product lengte: 229 mm
Studieboek: Ja
Verpakking breedte: 229 mm
Verpakking hoogte: 29 mm
Verpakking lengte: 229 mm
Verpakkingsgewicht: 580 g

EAN

EAN: 9780865716421

Je vindt dit artikel in

Categorieën: Wetenschap & Natuur

Persoonlijke ontwikkeling & Mindfulness

Economie & Financiën

Managementboeken

Economie

Populaire psychologie

Aarde & Milieu

Ondernemerschap

Sales & Marketing

Gedragseconomie

Milieu

Boeken
Taal: Engels
Beschikbaarheid: Leverbaar
Boek, ebook of luisterboek?: Boek
Studieboek of algemeen: Algemene boeken

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