Startupland How Three Guys Risked Everything to Turn an Idea into a Global Business
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Auteur:
Mikkel Svane
Carlye Adler
Co-auteur:
Morten Primdahl
Carlye Adler
- Engels
- Hardcover
- 9781118980811
- 20 januari 2015
- 224 pagina's
Samenvatting
Conventional wisdom says most startups need to be in Silicon Valley, started by young engineers around a sexy new idea, and backed by VC funding. But as Mikkel Svane reveals in Startupland, the story of founding Zendesk was anything but conventional.
Founded in a Copenhagen loft by three thirty-something friends looking to break free from corporate doldrums, Zendesk Inc. is now one of the hottest enterprise software companies, still rapidly growing with customers in 150 countries. But its success was anything but predestined. With revealing stories both funny and frank, Mikkel shares how he and his friends bravely left secure jobs to start something on their own, how he almost went broke several times, how they picked up themselves and their families to travel across the world to California and the unknown, and how the three friends were miraculously still together for Zendesk's IPO and (still growing) success.
Much like Zendesk's mission itself to remove friction, barriers, and mystery in order to make customer service easier and more approachable Startupland removes some of the myths about startups and startup founders. Mikkel's advice, hard-won through experience, often bucks conventional wisdom and entrepreneurial tropes. He shares why failure (whether fast or slow) is awful, why a seemingly boring product or idea can be the most exciting, why giving back to the community is as important as the bottom line. From how to hire right (look for people who are not offended by swearing) to which personas generate the highest response rates, Mikkel answers the most pressing questions from the perspective of someone still in the trenches and willing to share the hard truth, warts and all.
Startupland is indispensable reading for all entrepreneurs who want to make their ideas the next big thing. The book will inspire and empower you to follow your own dream and create your own story.
Founded in a Copenhagen loft by three thirty-something friends looking to break free from corporate doldrums, Zendesk Inc. is now one of the hottest enterprise software companies, still rapidly growing with customers in 150 countries. But its success was anything but predestined. With revealing stories both funny and frank, Mikkel shares how he and his friends bravely left secure jobs to start something on their own, how he almost went broke several times, how they picked up themselves and their families to travel across the world to California and the unknown, and how the three friends were miraculously still together for Zendesk's IPO and (still growing) success.
Much like Zendesk's mission itself to remove friction, barriers, and mystery in order to make customer service easier and more approachable Startupland removes some of the myths about startups and startup founders. Mikkel's advice, hard-won through experience, often bucks conventional wisdom and entrepreneurial tropes. He shares why failure (whether fast or slow) is awful, why a seemingly boring product or idea can be the most exciting, why giving back to the community is as important as the bottom line. From how to hire right (look for people who are not offended by swearing) to which personas generate the highest response rates, Mikkel answers the most pressing questions from the perspective of someone still in the trenches and willing to share the hard truth, warts and all.
Startupland is indispensable reading for all entrepreneurs who want to make their ideas the next big thing. The book will inspire and empower you to follow your own dream and create your own story.
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Inhoud
- Taal
- en
- Bindwijze
- Hardcover
- Oorspronkelijke releasedatum
- 20 januari 2015
- Aantal pagina's
- 224
- Illustraties
- Nee
Betrokkenen
- Hoofdauteur
- Mikkel Svane
- Tweede Auteur
- Carlye Adler
- Co Auteur
- Carlye Adler
- Hoofduitgeverij
- Jossey-Bass Inc.,U.S.
Overige kenmerken
- Extra groot lettertype
- Nee
- Product breedte
- 165 mm
- Product hoogte
- 25 mm
- Product lengte
- 241 mm
- Studieboek
- Nee
- Verpakking breedte
- 163 mm
- Verpakking hoogte
- 25 mm
- Verpakking lengte
- 238 mm
- Verpakkingsgewicht
- 415 g
EAN
- EAN
- 9781118980811
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