|Audio Book (31-12-2012)||28,88|
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase.
But dig deeper and a startling truth emerges:
Yes, one in nine Americans works in sales. But so do the other eight.
Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now.
To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it’s no longer “Always Be Closing”), explains why extraverts don’t make the best salespeople, and shows how giving people an “off-ramp” for their actions can matter more than actually changing their minds.
Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another’s perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book–one that will change how you see the world and transform what you do at work, at school, and at home.
Recensie(s)* Pink is rapidly acquiring international guru status ... He is an engaging writer, who challenges and provokes Financial Times * Provocative and fascinating -- Malcolm Gladwell on Drive * A gifted writer who turns even the heaviest scientific study into something digestible - and often amusing - without losing his intellectual punch New York Post * Pink's ideas deserve a wide hearing. Corporate boards, in fact, could do well by kicking out their pay consultants for an hour and reading Pink's conclusions instead Forbes * Daniel Pink has issued a bold and persuasive call to bring our understanding of human motivation out of the realm of folklore and into the realm of science ... Drive will make you rethink everything you do to motivate yourself and those around you -- Richard Wiseman, author of 59 SECONDS and QUIRKOLOGY * Less a book about the conniving tricks of this slippery trade, and more of a human guide to how sales might work and be successful in the 21st century -- Ben East The Observer * Pink is clear and thoughtful - he sells his arguments beautifully Evening Standard * Daniel H. Pink has adapted a raft of salesmanship techniques and strategies that can work in everyday life Herald * Pink is clear and thoughtful - as you might expect, he sells his argument beautifully Scotsman
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Geschreven bij To Sell Is Human
Voor de studie nodig gehad. Fijn om te lezen en heb erdoor nieuwe inzichten gekregen.
- Heldere boodschap
- Praktisch toepasbaar
Geschreven bij To Sell Is Human
Erg interessant als je geïnteresseerd bent in social psychology.
Het gaat niet zo zeer over verkopen, maar over de achterliggende menselijke relaties en wat voor een interacties je allemaal kunt beschouwen als 'verkopen'
Het is altijd handig om meer inzicht te hebben in het overtuigen van mensen door te weten hoe voorspelbaar ze reageren op bepaalde situaties.