To Sell Is Human

The Surprising Truth About Persuading, Convincing, and Influencing Others

To Sell Is Human


Daniel H. Pink

Auteur: Daniel H. Pink

Uitgever: Canongate Books Ltd

  • Engelstalig
  • 272 pagina's
  • Export & Airside edition
  • 9780857867186
  • december 2012
Alle productspecificaties

From the bestselling author of Drive and A Whole New Mind comes a surprising–and surprisingly useful–new book that explores the power of selling in our lives.

According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase.

But dig deeper and a startling truth emerges:

Yes, one in nine Americans works in sales. But so do the other eight.

Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now.

To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it’s no longer “Always Be Closing”), explains why extraverts don’t make the best salespeople, and shows how giving people an “off-ramp” for their actions can matter more than actually changing their minds.

Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another’s perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book–one that will change how you see the world and transform what you do at work, at school, and at home.


* Pink is rapidly acquiring international guru status ... He is an engaging writer, who challenges and provokes Financial Times * Provocative and fascinating -- Malcolm Gladwell on Drive * A gifted writer who turns even the heaviest scientific study into something digestible - and often amusing - without losing his intellectual punch New York Post * Pink's ideas deserve a wide hearing. Corporate boards, in fact, could do well by kicking out their pay consultants for an hour and reading Pink's conclusions instead Forbes * Daniel Pink has issued a bold and persuasive call to bring our understanding of human motivation out of the realm of folklore and into the realm of science ... Drive will make you rethink everything you do to motivate yourself and those around you -- Richard Wiseman, author of 59 SECONDS and QUIRKOLOGY * Less a book about the conniving tricks of this slippery trade, and more of a human guide to how sales might work and be successful in the 21st century -- Ben East The Observer * Pink is clear and thoughtful - he sells his arguments beautifully Evening Standard * Daniel H. Pink has adapted a raft of salesmanship techniques and strategies that can work in everyday life Herald * Pink is clear and thoughtful - as you might expect, he sells his argument beautifully Scotsman

Reviews To Sell Is Human

Schrijf een review
  • Verkoop je zelf
    • Heldere boodschap
    • Praktisch toepasbaar

    Geschreven bij To Sell Is Human

    Erg interessant als je geïnteresseerd bent in social psychology.
    Het gaat niet zo zeer over verkopen, maar over de achterliggende menselijke relaties en wat voor een interacties je allemaal kunt beschouwen als 'verkopen'

    Het is altijd handig om meer inzicht te hebben in het overtuigen van mensen door te weten hoe voorspelbaar ze reageren op bepaalde situaties.

    Vond je dit een nuttige review?
    1 0 Ongepaste review?


Auteur Daniel H. Pink, Daniel H. Pink
Soort Met illustraties
Taal Engels
Afmetingen 20x214x135 mm
Gewicht 312,00 gram
Verschijningsdatum december 2012
ISBN10 0857867180
ISBN13 9780857867186
Niet leverbaar
Wil je eenmalig een e-mail ontvangen zodra het weer leverbaar is?
Op verlanglijstje
Houd er rekening mee dat het artikel niet altijd weer terug op voorraad komt.

Anderen bekeken ook:

Thinking, Fast and Slow
Daniel Kahneman
Start with Why
Simon Sinek
Richard H. Thaler
Daniel H. Pink
Bekijk de hele lijst

Verkrijgbaar als

Boeken Nieuwprijzen vanaf
Paperback (01-12-2013) 11,24
Paperback (31-12-2012)  
Hardcover (31-12-2012) 25,02
Audio Book (01-12-2012) 28,88

Vragen en antwoorden

Vragen en antwoorden worden geladen.

Recent bezochte artikelen

Naar boven