ZAG The #1 Strategy of High-Performance Brands

ZAG
Auteur: Marty Neumeier
  • Engels
  • Paperback
  • 9780321426772
  • Druk: 1
  • september 2006
  • 192 pagina's
Alle productspecificaties

Marty Neumeier

"Marty Neumeier is an American author and speaker who writes on the topics of brand, design, innovation, and creativity. He currently serves as Director of Transformation for Liquid Agency, a branding agency headquartered in San Jose, California.

(Bron: Wikipedia. Beschikbaar onder de licentie Creative Commons Naamsvermelding/Gelijk delen.)"

Samenvatting

When everybody zigs, zag, says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear whiteboard overview style of the author's first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough-today companies need radical differentiation to create lasting value for their shareholders and customers. In an entertaining 3-hour read you'll learn: - why me-too brands are doomed to fail - how to read customer feedback on new products and messages - the 17 steps for designing difference into your brand - how to turn your brand's onliness into a trueline to drive synergy - the secrets of naming products, services, and companies - the four deadly dangers faced by brand portfolios - how to stretch your brand without breaking it - how to succeed at all three stages of the competition cycle From the back cover: In an age of me-too products and instant communications, keeping up with the competition is no longer a winning strategy. Today you have to out-position, out-maneuver, and out-design the competition. The new rule? When everybody zigs, zag. In his first book, THE BRAND GAP, Neumeier showed companies how to bridge the distance between business strategy and design. In ZAG, he illustrates the number-one strategy of high-performance brands-radical differentiation. ZAG is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA. For a quick peek inside ZAG, go to www.zagbook.com.

Productspecificaties

Inhoud

Taal
Engels
Bindwijze
Paperback
Druk
1
Verschijningsdatum
september 2006
Afmetingen
Afmeting: 21 x 14 x 1,9 cm
Aantal pagina's
192 pagina's
Illustraties
Met illustraties

Betrokkenen

Auteur(s)
Marty Neumeier
Uitgever
Pearson Education (Us)

Vertaling

Originele Titel
Zag

EAN

EAN
9780321426772

Overige kenmerken

Extra groot lettertype
Nee
Gewicht
266 g
Studieboek
Ja
Verpakking breedte
134 mm
Verpakking hoogte
19 mm
Verpakking lengte
207 mm

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