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Magic Words What to Say to Get Your Way

Name: Magic Words
Author: Jonah Berger

Auteur: Jonah Berger

Taal: Engels

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Auteur: Jonah Berger

Engels
Hardcover
9780063204935
13 april 2023
256 pagina's

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Jonah Berger

"Jonah Berger is a professor at the Wharton School of the University of Pennsylvania. He is an world-renowned expert on word of mouth, viral marketing, social influence, and how products, ideas, and behaviors catch on. He has published dozens of articles in top‐tier academic journals, teaches Wharton’s highest rated online course, and popular accounts of his work often appear in places like The New York Times, Wall Street Journal, and Harvard Business Review. Berger is the internationally bestselling author of multiple books including Contagious: Why Things Catch On (half a million copies are in print in over 30 languages) and Invisible Influence: The Hidden Forces that Shape Behavior.

(Bron: Wikipedia. Beschikbaar onder de licentie Creative Commons Naamsvermelding/Gelijk delen.)"

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Samenvatting

A NEXT BIG IDEA CLUB 'MUST-READ'

New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams.

Almost everything we do involves words. Words are how we persuade, communicate, and connect. They’re how leaders lead, salespeople sell, and parents parent. They’re how teachers teach, policymakers govern, and doctors explain. Even our private thoughts rely on language.

But certain words are more impactful than others. They’re better at changing minds, engaging audiences, and driving action. What are these magic words, and how can we take advantage of their power?

In Magic Words, internationally bestselling author Jonah Berger gives you an inside look at the new science of language and how you can use it. Technological advances in machine learning, computational linguistics, and natural language processing, combined with the digitization of everything from cover letters to conversations, have yielded unprecedented insights.

Learn how salespeople convince clients, lawyers persuade juries, and storytellers captivate audiences; how teachers get kids to help and service representatives increase customer satisfaction; how startup founders secure funding, musicians make hits, and psychologists identified a Shakespearean manuscript without ever reading a play.

This book is designed for anyone who wants to increase their impact. It provides a powerful toolkit and actionable techniques that can lead to extraordinary results. Whether you’re trying to persuade a client, motivate a team, or get a whole organization to see things differently, this book will show you how to leverage the power of magic words.

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Taal: en
Bindwijze: Hardcover
Oorspronkelijke releasedatum: 13 april 2023
Aantal pagina's: 256
Illustraties: Met illustraties

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Hoofdauteur: Jonah Berger
Hoofduitgeverij: Harper Business

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Product breedte: 152 mm
Product hoogte: 23 mm
Product lengte: 229 mm
Studieboek: Nee
Verpakking breedte: 159 mm
Verpakking hoogte: 27 mm
Verpakking lengte: 234 mm
Verpakkingsgewicht: 836 g

EAN

EAN: 9780063204935

Je vindt dit artikel in

Categorieën: Persoonlijke ontwikkeling & Mindfulness

Managementboeken

Sociale vaardigheden

Communicatie & Presentatie

Boeken
Taal: Engels
Boek, ebook of luisterboek?: Boek
Beschikbaarheid: Leverbaar
Studieboek of algemeen: Studieboeken

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