Mastering the Complex Sale How to Compete and Win When the Stakes Are High!

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  • Engels
  • Hardcover
  • 9780470533116
  • 30 maart 2010
  • 271 pagina's
Alle productspecificaties

Samenvatting

In today s turbulent and volatile marketplace, even the most experienced professionals are struggling with the rapid commoditization of their complex, high value solutions. The complexity of the problems to be solved and the competitive threats we face are increasing at an alarming rate. At the same time, your customers are wrestling with mission critical decisions and evaluating solutions that all sound the same and come packaged with a high degree of risk and a low probability of success. Your success demands an exceptional strategy and precise execution that must clearly set you apart from your competition.

Continuing to evolve the breakthrough thinking of his bestselling classic Mastering the Complex Sale in this new edition, Jeff Thull once again pushes the envelope to give professionals from individuals struggling with their first call, to senior executives trying to figure out why their value strategy is falling short a comprehensive guide to navigate and win high stakes sales. You will find yourself rethinking your beliefs about selling, applying this straightforward strategy, and achieving the success you are looking for.

Jeff will lead you through Diagnostic Business Development, a complete and effective system derived from years of experience with top sales professionals and executive teams worldwide. It is a proven diagnostic, value based approach that positions you with respect and exceptional credibility as a valued business advisor and contributor to your customers success. In fact, it s not about selling it s about guiding quality business decisions that will connect and quantify your unique value and remove your customers internal barriers that prevent them from moving forward.

This book will show you how to:


  • Gain access and connect to the highest levels of powerand influence


  • Separate real business from resource drains


  • Navigate complex decision networks


  • Prevent self commoditization


  • Connect your value to your customers performance metrics


  • Quantify value with an amount your customers believe


  • Co create compelling solutions customers will invest in


Rich with detailed examples and real world case studies and thorough in its challenge to conventional sales wisdom, this edition of Mastering the Complex Sale gives you the precise guide you ve been looking for to win and win big in complex sales.

Productspecificaties

Inhoud

Taal
en
Bindwijze
Hardcover
Oorspronkelijke releasedatum
30 maart 2010
Aantal pagina's
271
Illustraties
Nee

Betrokkenen

Hoofdauteur
Jeff Thull
Hoofduitgeverij
John Wiley & Sons Inc

Overige kenmerken

Editie
2
Extra groot lettertype
Nee
Product breedte
162 mm
Product hoogte
29 mm
Product lengte
236 mm
Studieboek
Nee
Verpakking breedte
158 mm
Verpakking hoogte
26 mm
Verpakking lengte
237 mm
Verpakkingsgewicht
502 g

EAN

EAN
9780470533116

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  • een aha-erlebnis

    Positieve punten

    • Toegankelijk
    • Praktisch
    • Inspirerend

    Vlot geschreven boek dat op verkoopproces van vele zaken van toepassing is maar zeker daar waar inkopers je in de commodity hoek proberen te dringen. Absoluut leerzaam met nuttige handvatten en hulp bij het verwerven van goede inzichten.

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