Perfect Meal The Multisensory Science of Food and Dining

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  • Engels
  • Paperback
  • 9781118490822
  • 03 oktober 2014
  • 424 pagina's
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Samenvatting

The authors of The Perfect Meal examine all of the elements that contribute to the diner's experience of a meal (primarily at a restaurant) and investigate how each of the diner's senses contributes to their overall multisensory experience.

The authors of The Perfect Meal examine all of the elements that contribute to the diner’s experience of a meal (primarily at a restaurant) and investigate how each of the diner’s senses contributes to their overall multisensory experience. The principal focus of the book is not on flavor perception, but on all of the non-food and beverage factors that have been shown to influence the diner’s overall experience.

Examples are:

  • the colour of the plate (visual)
  • the shape of the glass (visual/tactile)
  • the names used to describe the dishes (cognitive)
  • the background music playing inside the restaurant (aural)

Novel approaches to understanding the diner’s experience in the restaurant setting are explored from the perspectives of decision neuroscience, marketing, design, and psychology.



The authors of The Perfect Meal examine all of the elements that contribute to the diner�s experience of a meal (primarily at a restaurant) and investigate how each of the diner�s senses contributes to their overall multisensory experience. The principal focus of the book is not on flavor perception, but on all of the non-food and beverage factors that have been shown to influence the diner�s overall experience.

Examples are:

  • the colour of the plate (visual)
  • the shape of the glass (visual/tactile)
  • the names used to describe the dishes (cognitive)
  • the background music playing inside the restaurant (aural)

Novel approaches to understanding the diner�s experience in the restaurant setting are explored from the perspectives of decision neuroscience, marketing, design, and psychology.

2015 Popular Science Prose Award Winner.

Productspecificaties

Inhoud

Taal
en
Bindwijze
Paperback
Oorspronkelijke releasedatum
03 oktober 2014
Aantal pagina's
424
Illustraties
Nee

Betrokkenen

Hoofdauteur
Charles Spence
Tweede Auteur
Betina Piqueras-Fiszman
Hoofduitgeverij
Wiley-Blackwell

Overige kenmerken

Extra groot lettertype
Nee
Product breedte
168 mm
Product hoogte
23 mm
Product lengte
244 mm
Studieboek
Ja
Verpakking breedte
175 mm
Verpakking hoogte
30 mm
Verpakking lengte
243 mm
Verpakkingsgewicht
843 g

EAN

EAN
9781118490822

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